Just out of curiosity, when would be the best time to increase their prices?
Last year, they were the hottest team and the leagues darlings after their second half of the season. This season, Lions should be in the playoffs and possibly the #2 seed. Should they wait until they win a playoff game? Should they wait for a Conference Championship? Superbowl?
They gave the fans hope last season. They are doing great this season. Capitalize. A 30% increase is fairly standard. I don't see anything shitty, but we may have different views. I majored in Econ and Sports Management and this makes total sense to me, but again, that's just my personal opinion.