How soon before we see a Jersey/ Logo rebrand?

[Fro]

You could go viral posting that @Double-Shift Lasse

 

[Double-Shift Lasse]

I a

You could go viral posting that @Double-Shift Lasse

I am a no-name!

That said, I’d have to create a new Twitter account.

 

[majormajor]

Kudos to some no-name dude for ginning up the fans in late summer I guess.

The Columbus team is neither the Stars or the Cannons. Neither logo does what it seems some people want it to do.

And yet, since cars are made all over the country/world nowadays, it might require research on the part of some folks to know why the Red Wings have a wheel in their logo.

Or why the Montreal Canadiens have an H in their logo. Or why the Bruins have those spokey things. And is the Canes’ logo really obvious to everyone? And why does a team named after a bird have a Native American person for a logo?

It's pretty clear that on pure design aesthetic, the O6 logos are given a pass. They win because they've been around so long, they don't need to symbolize a thing because they symbolize themselves. Where I differ from you and Viqsi is that I don't think that is a great defense of our logo. "We'll have a respected logo in fifty years" isn't that appealing, and not really necessary when we have another logo that already connects well with people and invites folks into the story we want to tell.

I'm not sure what you mean by "we're not the cannons", I think it is better that we're not and better to not be so literal. It is a great plus for the cannon logo that it opens / leads / alludes to our story without being the literal team name. Leave a little for the imagination.

 

[Tecmo]

The cannon logo is perfect because it has become part of the CBJ culture.

 

[Double-Shift Lasse]

It's pretty clear that on pure design aesthetic, the O6 logos are given a pass. They win because they've been around so long, they don't need to symbolize a thing because they symbolize themselves. Where I differ from you and Viqsi is that I don't think that is a great defense of our logo. "We'll have a respected logo in fifty years" isn't that appealing, and not really necessary when we have another logo that already connects well with people and invites folks into the story we want to tell.

I'm not sure what you mean by "we're not the cannons", I think it is better that we're not and better to not be so literal. It is a great plus for the cannon logo that it opens / leads / alludes to our story without being the literal team name. Leave a little for the imagination.

My point isn’t “we’ll have a respected logo in fifty years.” It’s that a lot of logos suck and many of them suck in the same way people are saying the Jackets logo sucks.

I’m reading that it doesn’t indicate what the team is or where it’s from. That you have to know something about the elements of the logo to understand it. That’s true of many (most?) logos.

None of this is a defense of the Jackets’ logo, i.e. that I somehow think it’s great or something.

 

[Cowumbus]

Fanatics may have leaked some of the reverse retro color schemes and designs:


If this is true, expect a blue jersey with the original logo.

Columbus Blue Jackets Fanatics Special Edition Victory Arch T-Shirt - Navy

Celebrate your unwavering loyalty to the Columbus Blue Jackets with the Men's Fanatics Navy Columbus Blue Jackets Special Edition Victory Arch T-shirt. Crafted from soft cotton, this T-shirt features a bold Victory Arch graphic, a symbol of the team's unwavering spirit. Whether you're cheering...

www.fanatics.com

Edit: Wait… maybe not?

 

[CBJWerenski8]

How is that any different. Lame

 

[Sdrawkcab321]

Fanatics may have leaked some of the reverse retro color schemes and designs:


If this is true, expect a blue jersey with the original logo.

Columbus Blue Jackets Fanatics Special Edition Victory Arch T-Shirt - Navy

Celebrate your unwavering loyalty to the Columbus Blue Jackets with the Men's Fanatics Navy Columbus Blue Jackets Special Edition Victory Arch T-shirt. Crafted from soft cotton, this T-shirt features a bold Victory Arch graphic, a symbol of the team's unwavering spirit. Whether you're cheering...

www.fanatics.com

Edit: Wait… maybe not?

I don’t see a difference

 

[CBJ goalie]

No sir, I don't like that one bit.

Why don't they take a chance with a cream coloured jersey (reverse our current 3rd) - or really go out there with a neon green jersey, etc.

That original 3rd jersey was too busy, with 3 different logos.

 

[Viqsi]

My assessment of that - if that's what it is - is "not great, but still better than the Columbus Capitals design."

EDIT: And I keep harping on that because I feel like the aesthetic point of Reverse Retro was basically to see how far you could twist/fold/bend/spindle/mutilate the look of a team while still keeping it recognizably that team, and IMO the Jackets egregiously failed at that last bit. This one would be Not Far Enough, but at least it's not losing sight of that aesthetic goal.

 

[MAHJ71]

With Buffalo teasing their retro 3rd yesterday I’m hoping we may see a release in the next 1-2 weeks.

 

[JohnnyJacket13]

With Buffalo teasing their retro 3rd yesterday I’m hoping we may see a release in the next 1-2 weeks.

I think one of Icethetics/SL.net reported that an official reveal would happen around November/December (Buffalo teased their new alternate, not a RR)

 

[MAHJ71]

I think one of Icethetics/SL.net reported that an official reveal would happen around November/December (Buffalo teased their new alternate, not a RR)

Ahhhh confusing when their new “alternate” is basically a retro…

 

[tunnelvision]

Don't know how credible the sources are here but would have been nice to see cannon on this design.

 

[CBJWerenski8]

Those are awful, and are basically not even worth doing

 

[koteka]

I want a white cannon design. Not something bold. Unless we go with a kachina.

 

[CBJ goalie]

Want bold?
Go with an Electric Green jersey.

 

[koteka]

Want bold?
Go with an Electric Green jersey.

Like a reverse of these, but with a cannon?

 

[Long Live Lyle]

Don't know how credible the sources are here but would have been nice to see cannon on this design.

Not great… but still better than the red reverse retros.

 

[Iron Balls McGinty]

Don't know how credible the sources are here but would have been nice to see cannon on this design.

I could deal if they keep the shoulders black too. The blue on the shoulders and arms look awkward with the black body.

I think a white version of the cannon would actually look pretty bold and maybe pretty good. It could have gotten me on the train to rebrand to them as new home and away jerseys if it looked good. I'm not anyone who has soiled their undergarments over the current cannon jersey either like some people do.

 

[CBJ goalie]

I think they're probably saving the white/cream version of the Cannon jerseys for *when* we get an outdoor game.

 

[majormajor]

Don't know how credible the sources are here but would have been nice to see cannon on this design.

Also what is supposed to be bold about the one they went with? The colors are a muddle.

 

[tunnelvision]

Also what is supposed to be bold about the one they went with? The colors are a muddle.

Maybe they'll try Chill "logo" with that? Would be "bold" but also a bigger mess most likely.

 

[DougKnowsBest]

nothing screems bold and exciting like black and blue?

i dont want to but ill buy it....

 

[NotWendell]

Given what the Columbus Crew did, I'm a little shellshocked at the notion.