Digital ads on boards replacing traditional ads

[IWantSakicAsMyGM]

Anyone ever watch the Chappelle show ? That one episode where "If the internet was a real place" That's where we are headed

This makes me want to want to go live on a farm upstate, both literally and euphemistically.

 

[banks]

What's the difference between a physical ad on the boards, or a digital one superimposed over those same boards?

I didn't care about the helmet sponsors, or the jersey ads. I certainly don't care about this.

 

[KeydGV21]

I'm with you, love bullshit like this, I'll buy anything I see in an ad.

It isn’t bullshit though…

I’m 36 which means I’m old enough to remember a time when not every Sabres game was on the air…

And now, thanks to advertising money, it’s financially viable to have every game on TV…and for the inconvenience of having to time my bathroom trips around commercials I can watch every MLB game…basically every NCAA game…almost half of NFL games as well…

And people are going to complain?

ads on jerseys and now distracting bright ads on and around the ice .

It's getting too much, very sad to say this, but i'm afraid i am done watching

Cool…less people complaining…

 

[norrisnick]

What's the difference between a physical ad on the boards, or a digital one superimposed over those same boards?

I didn't care about the helmet sponsors, or the jersey ads. I certainly don't care about this.

Not much. I guess my only take would be, the images better be static while the puck is in play. After the whistle, who cares.

 

[McGarnagle]

Pro sports are a business. It always amazes me how people get so worked up about ads as if a hockey jersey or rink is sacrosanct.

Within ten years the Stanley Cup will be sponsored and called the Nissan Cup or something and every other ring on it will be replaced with ads for Discover and Coors Light

 

[Svechhammer]

Wonder if this would impact the in-arena environment. What company is going to want to pay for physical advertising on the boards if they know their investment will just get a virtual ad put on top of it during broadcasts?

 

[North Cole]

Right. Including hosting and maintaining a website of this size.

I feel like people are just arguing over some strange principal. The site is free, so ads are expected and apparently fine. NHL hockey costs money to attend and watch, so ads are greed and bad. Except people are also excited every year for the cap to go up so they can sign more players, which doesn't happen without the NHL making more money. Are we assuming that the site breaks even or loses money, otherwise isn't it HF greed to run the site at a profit too?

The NHL has already left the station, in a perfect world maybe there are no ads and ticket prices are half what they should be, so the cap drops to 40M, but the system is already fully entrenched. You would never get players to agree to take pay cuts of those sizes on current contracts and contract roll over ensures that teams stay at least above the midpoint every year anyways so there's never going to be an en masse pullback. The best hope would be that teams just stop trying to make more money and the cap freezes at 90M forever, but I think fans would also not be super happy with that because then your cap strapped team has zero hope of adding anything meaningful until contracts unwind. Basically whatever your team looks like today is what it is, and suddenly the price of dumping contracts becomes even more rich. I can think of a bunch of contenders that would not be happy with that arrangement.

IDK, not saying you are guilty of this, just an observation of the site as a whole. I'm not sure how we reconcile that fans inherently want more and more cap to provide the light at the end of the tunnel to pay for raises for their elite young players or sign coveted UFA's, but then fans don't want the NHL to make more money. Having cake and eating etc...

 

[Sol]

Well let’s talk about the ads on this site. Notice how they’ve moved the ads above the page turn option. That way in order to go to the next Page you have to scroll past the ads now.

 

[beowulf]

Need an Ad Block app for my brain to let me see a blank space where adds should be.

 

[hockeyfan666]

It isn’t bullshit though…

I’m 36 which means I’m old enough to remember a time when not every Sabres game was on the air…

And now, thanks to advertising money, it’s financially viable to have every game on TV…and for the inconvenience of having to time my bathroom trips around commercials I can watch every MLB game…basically every NCAA game…almost half of NFL games as well…

And people are going to complain?


Cool…less people complaining…

Wow......I never believed it when people here talked about shills...... but now i know they are real.


Pretty disgusting.............

 

[Lazlo Hollyfeld]

I feel like people are just arguing over some strange principal. The site is free, so ads are expected and apparently fine. NHL hockey costs money to attend and watch, so ads are greed and bad. Except people are also excited every year for the cap to go up so they can sign more players, which doesn't happen without the NHL making more money. Are we assuming that the site breaks even or loses money, otherwise isn't it HF greed to run the site at a profit too?

The NHL has already left the station, in a perfect world maybe there are no ads and ticket prices are half what they should be, so the cap drops to 40M, but the system is already fully entrenched. You would never get players to agree to take pay cuts of those sizes on current contracts and contract roll over ensures that teams stay at least above the midpoint every year anyways so there's never going to be an en masse pullback. The best hope would be that teams just stop trying to make more money and the cap freezes at 90M forever, but I think fans would also not be super happy with that because then your cap strapped team has zero hope of adding anything meaningful until contracts unwind. Basically whatever your team looks like today is what it is, and suddenly the price of dumping contracts becomes even more rich. I can think of a bunch of contenders that would not be happy with that arrangement.

IDK, not saying you are guilty of this, just an observation of the site as a whole. I'm not sure how we reconcile that fans inherently want more and more cap to provide the light at the end of the tunnel to pay for raises for their elite young players or sign coveted UFA's, but then fans don't want the NHL to make more money. Having cake and eating etc...

To be clear I’m not saying that ads are inherently greed and bad. I understand it’s a business. But there are levels where potential revenue streams from additional advertising have a negative impact on the product and I think we’ve reached that point and continue to blow past it.

And honestly the greatest revenue gains will be through reaching a wider audience. Which will also raise the rates of existing advertising.

 

[Lazlo Hollyfeld]

It isn’t bullshit though…

I’m 36 which means I’m old enough to remember a time when not every Sabres game was on the air…

And now, thanks to advertising money, it’s financially viable to have every game on TV…and for the inconvenience of having to time my bathroom trips around commercials I can watch every MLB game…basically every NCAA game…almost half of NFL games as well…

And people are going to complain?


Cool…less people complaining…

Your premise is faulty in thinking that it was advertising money that was the driving force behind games being more widely available.

And this thread makes no reference to commercials during pauses in the game. It’s about them being digitally plastered on the boards. There aren’t pee breaks that avoid those.

 

[Lazlo Hollyfeld]

What's the difference between a physical ad on the boards, or a digital one superimposed over those same boards?

I didn't care about the helmet sponsors, or the jersey ads. I certainly don't care about this.

Have you seen the digital ads on the ice that glitch and cover players and the puck as they skate through them?

Hopefully the boards technology is better but I’m guessing it’s the same.

 

[FrozenJagrt]

I think they should put ads on all the players. Not like what they did to the jerseys now. Slap a different ad on every single player in the league.

And why stop there? "Toronto goal scored by number 34, Auston Matthews (slapshot sponsored by Tokyo Tires!), assisted by number 16, Mitch Marner (pass sponsored by Timex!)"

 

[HanSolo]

Anyone ever watch the Chappelle show ? That one episode where "If the internet was a real place" That's where we are headed

Can't wait til they start selling the players' on bench farts as NFTS.

 

[norrisnick]

I think they should put ads on all the players. Not like what they did to the jerseys now. Slap a different ad on every single player in the league.

And why stop there? "Toronto goal scored by number 34, Auston Matthews (slapshot sponsored by Tokyo Tires!), assisted by number 16, Mitch Marner (pass sponsored by Timex!)"

How much you think it would cost Rogers to have Matthews legally change his last name?

 

[Bourne Endeavor]

If the ads are static during play and thus aren't intrusive, I'll hardly notice a difference. If they're jittering out constantly with every color of the neon rainbow, then I'll be quite annoyed.

 

[AvroArrow]

Have you seen the digital ads on the ice that glitch and cover players and the puck as they skate through them?

Hopefully the boards technology is better but I’m guessing it’s the same.

Then we'll have "add free" premiums like youtube, pay $5 a month to avoid seeing ads

 

[EdJovanovski]

NHL to debut virtual ads on arena rink boards

NHL to debut digitally enhanced dasherboards to all arenas this season, replacing traditional advertisements on arena rink boards with virtual ones and eventually allowing broadcasts to display in-game stats, special effects.

www.espn.com

It's not completely clear whether the boards physically have screens in them that you'd see in the arena, or if it's only on TV. But from what some people are saying, it's in the arena too, the boards are actually digital. That video is a crappy example as it's in play, but if this is just implemented during stoppages it should be fine.

Another cool thing they could potentially do with these, pre game lightshows/presentation on these screen boards could look really cool & immersive, they could have a sweeping red light or something when a team scores, sweeping green at the end of a period, etc.

 

[Shrimper]

Because that won't at all be distracting watching on TV

 

[MAHJ71]

Lets take the eyeballs off the puck and right onto these cool new digital ads! That'll grow the game!!

 

[EdJovanovski]

Because that won't at all be distracting watching on TV

I think that video has to be made by some nerd who doesn’t watch hockey, it’s an example of what the boards can do but I highly doubt it’ll be like that during play. There’s no way they’re that dumb lol

 

[ElysiumAB]

Then we'll have "add free" premiums like youtube, pay $5 a month to avoid seeing ads

Which is always so ironic to me. Pump up the ads until users will pay more NOT to see them.

I would totally pay extra to not see ads on the boards at all.

Even though, my least favorite ad of all are the ones they sneak in during an icing. That is just scummy, showing some on screen advertisement instead of taking the opportunity to provide a few seconds of insight and color on the game.

 

[Oddbob]

Pretty soon the players won't be just Auston Matthews, they will be Amazon Auston Matthews, brought to you by Honda!

 

[North Cole]

To be clear I’m not saying that ads are inherently greed and bad. I understand it’s a business. But there are levels where potential revenue streams from additional advertising have a negative impact on the product and I think we’ve reached that point and continue to blow past it.

And honestly the greatest revenue gains will be through reaching a wider audience. Which will also raise the rates of existing advertising.

I don't really know if we have reached that point. Only the NHL can definitively monitor the revenue trend of selling jerseys with ads on them versus jerseys with no ads on them. Likewise for digital ads on the broadcast, ads on the jerseys, etc. Cable has for a long time been over-saturated with ads but all they have done is move to a subscription service offering like Netflix and Prime, and away from having massive cable bundles. Doesn't seem like they advertise less.

Given that the NHL is going ahead with all of this advertising it doesn't seem they believe we have reached that point, maybe they will backtrack if the figures start declining but I have to give them some business credit in assuming that they have a pretty good idea of the impact prior to rolling it out. It could even be market dependent, OEG has chosen to raise prices rather than advertise on the jerseys. Which is another problem entirely, because lots of people were applauding OEG for not advertising on the jersey, but then those people just watch on TV so the trade off of us forking over more money in person doesn't impact them. Seems kind of unfair for me to get on all these other teams for advertising and ruining 'my TV experience' when the flipside in the people actually invested in their hometown team have to pay more.

Also, not sure what the greatest revenue stream being tickets and merch has do with it. It's all part of the same machine, there is no bad/lesser revenue. If it was truly an immaterial amount of revenue, the NHL wouldn't be engaged in it.