- Mar 4, 2004
- 30,845
- 31,516
Digital ads can be changed to other sponsors throughout the game, to generate even more revenue as we have to watch players skate through a giant Enterprise logo that's flickering on the ice.I don't understand why they have the 4 digital adds in the corners on the boards, when the boards are already filled with ads. What do the digital ones add that the ones printed on the boards don't already accomplish?