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Digital ads on boards replacing traditional ads

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Jetsfan79 said:
Ok im confused. Are these digital displays actually there for all to see even the players? If so , wouldn't the ads changing during live play be a distraction for the players?

If it's just for TV, then what does the people in the arena see,? Clear boards?
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It’s just for TV. Superimposed on the boards in real-time so they can change constantly. The people in the arena see the static ads that are physically painted on/affixed to the boards.
 
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KeydGV21 said:
the original post I was replying to was about all advertising, which includes commercial breaks…it wasn’t about a specific type of advertising or excluding certain types of advertising…And no, there isn’t pee breaks to avoid the ads on the board…but there is a puck on the ice to watch to avoid the boards…
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The other joy of this will be the potential problems with time syncing on the cameras. The digital ads on the ice already result in a desync between the cameras, leading to times when you'll see/hear the same moment twice in a row or just drop a second all together. It seems like this Keith Wachtel guy, the guy in charge of all of this advertising bullshit, along with Bettman for allowing this, are intent on destroying the at home watching experience. It's like the ghost of Bill Wirtz desperately trying to get people to stop watching at home and make sure that they're in the arena to see any hockey played.

Source:
 
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I'm confused. Will the boards be screens that display the ads or will the ads be superimposed onto the boards?

I believe the latter were used in the 2016 WCH. I specifically remember an animation when MacKinnon scored that nasty goal against Lundqvist in OT.
 
NFL does this right. The ads look either like they're painted on the turf or part of the actual scoreboard that would have been flashing graphics anyway. Both come off as a natural part of the game. NHL should tread carefully here. Goofy parlour tricks like this remind me of the glowing puck idea.
 
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Strexvale said:
The other joy of this will be the potential problems with time syncing on the cameras. The digital ads on the ice already result in a desync between the cameras, leading to times when you'll see/hear the same moment twice in a row or just drop a second all together. It seems like this Keith Wachtel guy, the guy in charge of all of this advertising bullshit, along with Bettman for allowing this, are intent on destroying the at home watching experience. It's like the ghost of Bill Wirtz desperately trying to get people to stop watching at home and make sure that they're in the arena to see any hockey played.

Source:
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Oh wow, this really makes the LED boards sound like a much better option.
 
Svechhammer said:
Wonder if this would impact the in-arena environment. What company is going to want to pay for physical advertising on the boards if they know their investment will just get a virtual ad put on top of it during broadcasts?
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This is what I was wondering about. Will they be giving them a discount because they don’t get seen on tv? 😂
 
JP Mick said:
This is what I was wondering about. Will they be giving them a discount because they don’t get seen on tv? 😂
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In short, yes.

But the increase in TV revenue from the new animated ads will more than offset that. If they didn’t, this move wouldn’t make any sense financially.

The new TV deal(s) need to be paid for somehow.
 
This is maybe the only addition where I could get on board* pun intended.
IF and Only if the are turn off during the play. (Wont happen obliviously)


As a side note It is now 100% more vulnerable to cyber attack, and I now can totally envision the Canes trolling the Habs within theirs own walls *intended
 
irishlaxburger2 said:
In short, yes.

But the increase in TV revenue from the new animated ads will more than offset that. If they didn’t, this move wouldn’t make any sense financially.

The new TV deal(s) need to be paid for somehow.
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And the ads will be targeted to specific markets. So they can sell the same ad space multiple times versus just having one ad that may be seen by markets it’s not relevant to.
 
Lazlo Hollyfeld said:
And the ads will be targeted to specific markets. So they can sell the same ad space multiple times versus just having one ad that may be seen by markets it’s not relevant to.
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At first, it will be market specific. Eventually as everything moves to streaming, it will be consumer-specific ads. Meaning ads catered to just you based on your interests and browsing history, like the targeted ads that follow you around the internet.

As you said, better monetization that way and higher ROI for advertisers. It’s the way of the future.
 
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irishlaxburger2 said:
At first, it will be market specific. Eventually as everything moves to streaming, it will be consumer-specific ads. Meaning ads catered to just you based on your interests and browsing history, like the targeted ads that follow you around the internet.

As you said, better monetization that way and higher ROI for advertisers. It’s the way of the future.
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The future also means less people watching.

The fans are not robots, even though the NHL and these advertising geniuses apparently think so.
 
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