- Mar 4, 2004
- 30,846
- 31,520
If you’re not gonna accept whatever crap they put in front of you and like it, just leave!!!
/s
Digital ads on boards replacing traditional ads
- Thread starter Filthy Dangles
- Start date
-
Xenforo Cloud will be upgrading us to version 2.3.5 on March 3rd at 12 AM GMT. This version has increased stability and fixes several bugs. We expect downtime for the duration of the update. The admin team will continue to work on existing issues, templates and upgrade all necessary available addons to minimize impact of this new version. Click Here for Updates
/s
- Dec 12, 2017
- 25,807
- 12,299
How do you know that? I’m sure it’s been addressed by the teams and the their sponsors..
Tim Horton’s pays for a board ads Knowing they will be seen by more TV eyes that arena spectators. If TNT changes the ad and CBC doesn’t, it doesn’t affect them, but if CBC can overlay than that’s a big difference.
How many of these ads were sold long before this idea came about? Maybe some board positions are off limits?
TaLoN
Red 5 standing by
From the sounds about how much they will be changing what's displayed, this will be a very annoying distraction.So now they can rotate ads on the boards throughout the game.
NHL to debut digitally enhanced dasherboards; virtual ads to replace traditional signage on arena rink boards — ESPN
NHL to debut digitally enhanced dasherboards to all arenas this season, replacing traditional advertisements on arena rink boards with virtual ones and eventually allowing broadcasts to display in-game stats, special effects.apple.news
I wonder if they’re as intrusive and glitchy as the ads projected on the ice.
Digital ads on the ice, glass and now boards. Regular ads on helmets, jerseys, scoreboard, power plays, penalty kill…
Whoopee!!
- May 4, 2004
- 6,027
- 20,221
tarheelhockey
Offside Review Specialist
Fair to say the tolerance level for that is going to be very low.
Sthabs
Registered User
- Apr 7, 2006
- 3,011
- 475
Called this years ago on this forum...
Bring back the old white boards with the yellow line.
Bring back the old white boards with the yellow line.
Super Hans
Stats Evangelist
- Oct 9, 2016
- 4,716
- 12,209
Not to sounds overdramatic, but this is one of the worst things that's happened to the on-ice product. They couldn't let it be with the static ads between whistles. You have animated ads and advertisements changing in the moment of play.
SannywithoutCompy
Registered User
- Dec 22, 2020
- 2,818
- 5,438
This will legitimately make people stop watching.
Hopefully they tweak the “refresh” rate so it doesn’t make me feel like I’m about to have a seizure. Change it after each commercial break or something.
But then again they’ll probably just add more commercials.
But then again they’ll probably just add more commercials.
- Dec 12, 2017
- 25,807
- 12,299
Watching yesterday on my office TV the corner ads were shimmering, which was annoying as heck.
The Dewalt ad covered 80% of the boards in black for a second or two, which was very distracting.
On the Wings broadcast last night they didn’t use them.
The Dewalt ad covered 80% of the boards in black for a second or two, which was very distracting.
On the Wings broadcast last night they didn’t use them.
Peasy
Registered User
Golden_Jet
Registered User
- Sep 21, 2005
- 28,142
- 15,024
D Wakaluk
Registered User
So this is basically like in most euro football (SOCCER)
You will learn to hate it and live with it.
This shit should never have been approved, in any sport
You will learn to hate it and live with it.
This shit should never have been approved, in any sport
TaLoN
Red 5 standing by
Look at the clip in post #103... distracting animated ads during play... that's QUITE A DIFFERENCE!
Soon the ads you see on your screen will be tailored to your specific markets. The tech is available right now.
Bounces R Way
Registered User
It gave me a headache watching the Sharks Preds game yesterday. Whatever the refresh rate was was way wrong.
I mean jersey and helmet ads are annoying as a concept but not really a massive deal, with this they are actively making the on ice product worse.
I mean jersey and helmet ads are annoying as a concept but not really a massive deal, with this they are actively making the on ice product worse.
- May 4, 2004
- 6,027
- 20,221
They clearly don’t care about the aesthetics of the game anymore. Anything for a few extra bucks.
how many people are going to hate the advertised product/service more if they're taking away from their immersion in the game, though. i think there will be more negative association than positive.
I don't care for it either. I recall one game where the digital ad changed during game play and its too distracting for me.
Someone needs to develop an AdBlocker to block these.
missingchicklet
Registered User
- Jan 24, 2010
- 36,589
- 34,464
I was afraid the stupid things would change during the course of play. They are changing more often than I thought they would. I have zero problem with the ads if they only change at the whistle, but I'm not sure how long it's going to take to train my brain to not have my attention deflected every time the dasherboard ads change. The ones with animation make things even worse. Decades of watching hockey on TV learning to watch as many things going on as possible is now being challenged by a moving distraction on the dasherboards while play is occurring. Not a fan at all of this foolishness. It's only been 2 games. Hoping I can learn to tune it out over time.
JianYang
Registered User
- Sep 29, 2017
- 20,347
- 20,664
Digital ads can be annoying. Once they get to the point where you can't tell, it won't bother me. But those ads behind the net, and near the blue line often are not executed very well, and when they aren't synching with its dynamic environment, it's incredibly distracting.
