I had a blackberry in their dying days before the iPhone came to Verizon. It only took about 5 apps to fill it up and if you wanted to download another, you’d have to delete one. This was at a time when the iPhone had basically no restriction at all.
Yes, too bad we didn’t get to see more of that brilliant thinking in the NHL.
It was hard to compete with the lightning in a bottle brilliance that Jobs captured. The iPhone had zero competitors, and going forwards only had imitators. Look around today at the landscape 16 years later, an eternity in the tech world and no one else had really come and materially improved upon what Apple had built. Microsoft mobile got killed, Nokia, Motorola, LG, HTC all eventually got wrecked, etc. Samsung and Google really only copied the formula and put a twist on it. Ultimately if you've got the money and aren't much of a tech nerd, you're still going to just want to buy the iPhone 14 Pro Max as you would have in 2007 with the original iPhone.
I'm convinced only hubris - the kind of thing that sank Balsillie's bid and would have sunk his definitely short lived ownership team tenure with the NHL - killed BlackBerry. There was no reason why they couldn't just go be a Samsung or Google and release an Android with good buttons in like, 2010, and then eventually be ingrained enough to basically take its place in the current mantle of surviving Android slab phones.
Too big of an ego, well on display with his cavalier approach to the NHL, plagued and sank Balsillie and his company.