Yeah the overused Space Needle cliche logo definitely would have been much less criticized by the negative nellies. What's so special about any of those?
Nothing is special. As a brand new franchise setting logo concept, they are all better. A simplistic S is lowest brow offering of any self respecting designer.
The logo is representative of a Brand, a company. Its important.
Every tourist that goes to Seattle goes to the space needle, its a classic symbol of Seattle that as an inclusion into your Seattle based brands logo, only serves to reinforce the city and draw people in.
They chose one of if the
worst name, and then also
didn't even include it in either primary or secondary logos?!?
As much as the cartoony kraken concepts are not great, atleast they are what the name of the team is and would sell huge merchandise. Now they just have an S. With a red dot and a vague tentacle. Brilliant.
Im not saying those logos are great, im saying they are better, atleast as starting points.
The Second one in particular has alot going for it design wise.