They named a Seattle hockey team after a fictional Norwegian sea monster. It has nothing to do with hockey and nothing to do with Seattle. It's stupid.
It's like naming a Toronto basketball team "The Raptors."
In Seattle, you had so many things to draw from as a maritime city, you also had a long hockey history in the area to draw from.
If you were, for some idiotic reason dead set on naming your club after a fictional monster, you also had one of those that was specific to the Pacific Northwest with Sasquatches, but instead, they opted for something from Norwegian maritime folklore which is frankly bizarre.
I hate to break this to you, this was never targeted at you - this was targeted at a younger generation who gets introduced to hockey at a young age and digs logos and colours before the logic of "what mythical creature is local to the Seattle area".
I mean, a kid would look at the Sockeye name and 1) not know what that even is 2) find out and be unimpressed 3) probably eventually wonder why a team would name themselves after the food of what will likely be their rival's logo 4) Not think it's bad ass. (Personally I'd never name my team after anything I'd eat for dinner.)
Same with Totems. Wtf is a totem a kid would ask, then they'd find out and be like....
. It's a wooden statue? I'm gonna cheer for the Predators.
Doing things because of "tradition" is a never ending loop of rehashing old garbage. Some people want new and fresh opposed to things locked into history because something that happened before they were even born.
Lastly, the Kraken may have originated in
Scandinavia, but that's a positive. Do you think their marketing team didn't consider that they just rolled out a connection to an entirely different group of fans? It's a smart play to draw in the youth playing in Sweden, Norway, etc.