thewave
Toronto Maple Leafs Toy Co.
- Jun 17, 2011
- 44,227
- 14,782
If the goal was actually the SC, they would have fired Keefe a long time ago. I have a bad feeling Shanny is just hiring yes men. MLSE just wants to make money off Willy, Marner, and Matthews. They don't care about a cup.
Star players make a lot of highlights
Highlights get publicity which means notoriety. Which means recognition and sponsors/media ads etc.
Regular season is where MLSE makes bank off the Leafs (+Merch)
Post season is profit sharing - Less for MLSE
All that being said with the fact we don't have a team built for the POs and no intention of fixing the cap structure here. It's pretty much safe to say a cup in Toronto is not a current priority for THEM. It's a common sense call really.