My Aunt and Uncle didn't renew their P5's this year. Other than the renewal email, they didn't get a single call or email asking them if there was anything that could be done to keep them as ST holders. They felt like they were tossed aside like trash. And they were on the fence when it came to renewing...my Aunt wanted to cancel and my Uncle was leaning toward renewing.
With even a little bit of effort (maybe a slight relocation or a free hat or...something...) they probably would've been able to get them to renew for another term. But alas, there was zero point zero effort made in attempting to hold on to them. To me, that's going to be a significant problem for TN if they don't get that figured out.
Interesting. I in no way am doubting that but just wanted to point out that I not only received numerous emails, I also received two phone calls about renewal. Somewhat fascinating in how they are treating people differently. I wonder if it boils down to something as simple as the efficiency of your individual rep?