I just don't think a true fan of a hockey team should need a gimmick to help get them excited, especially when it's a pretty bad ripoff of a Seattle Seahawks thing.
It's true no one is making me participate and people can do what they want, but it is cringe-inducing when it gets media coverage or the Blue Jackets website covers it as it gives the impression all fans are into it.
You just don't see the classic fanbases, like the Hawks/Rangers/Pens/Habs obsessing over getting a slogan trending, they just come out and support the hockey.
I have no idea what the 5th line was or how it started. But holy over-reaction bat-man. I saw a couple of signs and thought it was both silly and amusing. Not sure it's anymore or less silly than any other sign.
I'm not really sure what you mean by "slogan trending". Trending sounds like twitter. I'm sure there are social media tags for most markets outside of the main one (like #CBJ).
As far as "gimmicks", sometimes you do things to get people to your cause. For example that group that the captain helped form to fire Howson/Priest or whatever. The people are generally there and they just rally to something.
We don't need unity avatars to be fans or get excited about our team; yet we try and do them all the time. Some people find them fun.
On the surface I'm trying to figure out what has people riled up about the 5th line. It doesn't seem like anything to get worked up about one way or another. I mean, hell, I don't even understand why people stand in line for autographs. I get it for the kids or maybe some chick with a huge crush. I won't participate but I don't see why anyone would care.
This #Lumbus or whatever is annoying. I hope there is actual good back-story and we're making fun of ourselves or something. If it's the national stage doing it it seems more like the British creating songs for the common folks to sing to make fun of themselves (Yankee Doodle Dandy) without realizing it. I saw that #Lumbus (or whatever it is) in another thread on here, but I haven't been paying attention.
Back to the autograph thing for a moment. I was a few feet from Shelley during pre-game and turning time where he wasn't on camera he was taking pictures for folks. Just to amuse myself; I so want a pic with him and me in the Rocky/Creed fight pose after the ding/ding. I would so look at that once in a while and laugh.
