Let's take it for granted that Dundon is a soulless, money-making robot whose sole interest is increasing his own profits to the exclusion of all else.
What will increase Tom Dundon's profits to the greatest possible degree? The Carolina Hurricanes becoming a much more valuable franchise that he can ruthlessly sell off.
What will make the Carolina Hurricanes a more valuable franchise? If lots of people watch them, buy merchandise, follow them on social media, etc. If sponsors pour revenue into ads. If the Centennial Authority dumps money into the arena. Basically, if they make tons of revenue.
What will make the Hurricanes increase revenue the fastest?
a) Spending more money on the media crew
b) Spending more money on the team
It's pretty clear which of these directions Dundon has chosen, and he has gone all-in on that choice. Unless he's woefully wrong, option B will mean a better hockey team, which will mean more fans, which will mean more revenue, which means an increase in franchise value, which means he probably will attempt to dump the franchise in the foreseeable future. And the kind of buyer who takes over will be the kind of person/organization which can spend close to a billion dollars on a hockey team. Which means no used car salesmen or 90s software guys in the lineup. It means an owner who's well capitalized to see us through downturns without having to worry if we'll never see our team again.
At that point, we win. And we'll squabble about who calls our games on TV because we're not squabbling about much more serious things. I'm OK with this plan.
I mean, I've been reading up on hockey every day for the past two or three decades. I can talk over my friends' heads about hockey if I need to. I can sit here and criticize decisions made by Hall of Fame executives.
If you put me in charge of an NHL team, I would drive it straight into the ground because I wouldn't know what the **** I was doing. Being well-read on a topic is not the same thing as being good at it.