Digital ads on boards replacing traditional ads

[Forgot About Drai]

They f***ing suck

 

[Oil Gauge]

Same, but the problem is they have been animating them during play. It’s so distracting, if they just not changed them or have moving ads, then it’d be totally fine.

Yeah, the sportsnet games they weren't animating them during play. but they were changing them. the one rangers game i watched, they were animating the ads during play.

*couldn't care less.


Please don't quote reddit here. Leave that trash there.

how do you know how much I can or can not care? Don't assume my caring capacity please.

 

[deckercky]

The ads are generated from an image/video that they take before the game of the building. It is dependent on the camera being fixed in one place, and obviously the boards are fixed in one place as well. The other cameras around the rink don't have the same angle all game so they can't use the technology on those angles. Even the cameras mounted over the glass are not stationary enough to use the tech.

On the rangers broadcast they were animating during play, it was super distracting. Sportsnet was just changing them every 30 seconds for their broadcasts. I saw the odd animation during a stoppage.

I'm pretty sure every team has 1 home game a year where all the ads are lavender.

It certainly would be possible to have the technology apply real time to moving cameras (basically a very narrow and focused application of the same technology Disney uses with their virtual sets using a game engine and VR technology).

The glitches wholly take you out of the game experience, and are unforgiveable.

 

[DaGap]

Yeah, the sportsnet games they weren't animating them during play. but they were changing them. the one rangers game i watched, they were animating the ads during play.



how do you know how much I can or can not care? Don't assume my caring capacity please.

They were changing them during the play during the oilers game

 

[Adam Fox Time]

Two times I liked them:

- During the Rangers game there was a sequence where there the only ad was some company name with the Rangers logo next to it, repeated all the way around with a lot of space in between each one. It looked really nice.

- There were times when the ads must have glitched and the boards appeared to be plain white all the way around. Also looked really nice.

 

[ZDH]

I'd also like to add that seeing that ridiculous RBC patch on the iconic Habs jersey has completely tarnished it. Looked completely gawd awful and amateurish.

The milk on the leafs players tits was worse.

Hope we are rocking some giant Vagisil V's on our jerseys.

 

[Quack Shot]

Could start a boycott of every company that has a digital ad. That'd get their attention.

 

[Tawnos]

Glitches need to be worked out. While I found them noticeable in the one game I watched with them, I'm 100% sure I'll get used to them and never notice them after that. Most of everyone else will too, including a bunch of the complainers in this thread.

 

[Deep Blue Metallic]

They weren't nearly as distracting as I had feared. I'm way more concerned about this

turning into this.

 

[Captain Mountain]

The lack of motion blur make them easier to see (which the advertisers like), but man does it make watching the game feel more like a chore.

 

[ElysiumAB]

The ads are generated from an image/video that they take before the game of the building. It is dependent on the camera being fixed in one place, and obviously the boards are fixed in one place as well. The other cameras around the rink don't have the same angle all game so they can't use the technology on those angles. Even the cameras mounted over the glass are not stationary enough to use the tech.

On the rangers broadcast they were animating during play, it was super distracting. Sportsnet was just changing them every 30 seconds for their broadcasts. I saw the odd animation during a stoppage.

I'm pretty sure every team has 1 home game a year where all the ads are lavender.

Right, I assume that's the technical limitation at this point.

You can clearly do all sorts of augmented reality with graphics and moving cameras, my point was I'd rather not see them until they can do that. The switch was pretty jarring, when it goes from a main camera to a corner camera on the same play and the boards look completely different.

Not that their concern is our viewing experience...

 

[ijuka]

Only animate them while the game's not being played.

I don't mind them otherwise BUT they distract a great deal. I'm already trying to focus on the puck and all the players' positions and having something randomly moving around is such an annoyance. And is it really such a revenue loss to only have the animations during stoppages in play?

 

[supermann_98]

This is another gaffe by Bettman and the league. Did they even TEST this technology before airing it live? I thought I was on shrooms watching the ads change while the play was going on and the ice colour changing colours depending on the colour of the ad, I was tripping out.

 

[supermann_98]

Well let’s talk about the ads on this site. Notice how they’ve moved the ads above the page turn option. That way in order to go to the next Page you have to scroll past the ads now.

Because of the ads on this site I gotta turn down the volume on my phone at work when I’m browsing while taking a dump and all of a sudden a commercial starts blaring in an otherwise quiet washroom

 

[biturbo19]

They're so artificially bright and have an obvious digitally rendered "jitteriness" to them that is really distracting at times. More so though, i feel like it just causes a lot more eye strain watching the game. I already get enough eye strain in my day-to-day life, i don't want watching hockey to be a continuation of that barrage. It's something i like to be able to do as a casual activity in my free time.

Just felt myself squinting at the game at times, trying to track things and fighting the brightness and distraction. Felt my eyes getting more tired trying to filter out and process the actual game apart from the ads.


And then there's the instances where the whole thing just completely spazzes out for a second and totally takes you out of the game trying to figure out what cataclysmic event has temporarily beset the arena/playing surface.



If they want cool advertising that people take note of, do like the Euro leagues that park like a whole ass car behind the boards. That makes me take notice. As opposed to these digital ads that i'm actively trying to block out of my viewing experience (as fatiguing as it is to do).

 

[CharlesPuck]

I will say I’m noticing the standard board ads a lot more now when they change cameras. Something I never noticed/cared about before.

Im sure within a week I’ll start tuning them all out again.

 

[go_leafs_go02]

TSN's broadcast of the Leafs' game tonight is showing the real boards.

 

[CharlesPuck]

BTW, it’s an NHL program and every channel/station is changing ads every 30 seconds of game action.

Even if they made that every 1 minute it would cut the animations/changes in half.

 

[Senator Stanley]

What a stupid idea.

The jersey ads aren't the most tasteful, but they don't hurt the product. These ads actively make the television product worse.

 

[CharlesPuck]

TSN's broadcast of the Leafs' game tonight is showing the real boards.

Oh no they are back on and flashing every so often.

This is absolutely unwatchable. Pathetic program.

 

[Shrimper]

Is the Pens feed showing in arena ads?

 

[Satans Hockey]

Blackwood is absolute trash.

 

[timorous me]

What's so shameful about this is that the league--the owners and Bettman as their puppet--are effectively placing advertising above the game itself. The lack of motion blur on these projected ads is part of that; if you're watching closely, it's going to throw a lot of people off--it's just not natural for the human eye, and I'm kind of shocked that they didn't realize this through their eight f***ing years of testing or whatever they claim. It's not the same as, say, Fox projecting a single ad behind home plate during a baseball game.

There are a lot of issues here, enough that I don't know that many viewers will actually adjust and ever get used to this, even if they force this down our throats on basically every broadcast, local and national.

- The lack of motion blur on the virtual ads
- Changing the ads every 30 seconds, including during play
- Animating ads during play
- The white background being unnaturally bright
- Some ads not being crisp, which also messes with one's vision
- Some ads (during the EDM-VAN game, for instance) being placed too high so the top of the boards flashed blue constantly
- And the occasional complete meltdown which is completely distracting
- Oh, and the ads shifting to the regular board ads when cameras switch

Have I missed anything? So crazy that the owners were so desperately greedy that they pushed and pushed for this to be implemented. I'd love to know just how much this is actually making them, since the value of the regular board ads is obviously diminished by these.

 

[GrumpyKoala]

They animate during play, no?

My two cents...

They actually look better, from a purely aesthetic standpoint. With one advertiser having all that real estate and using digital art, it seems they're spreading out their ad, so there's much more negative space and just normal looking boards... which is a big improvement over just side by side crammed in ads. I actually like that a lot, it's easier on the eyes.

My complaint is that when they switch to an alternate camera they show the regular ads, that's obnoxious to me. I'd prefer they use the digital ads on all cameras, so it's at least a cohesive viewing experience.

It's jarring when you see one ad with tons of white space and a certain theme, then they go to an ice level camera during the same play and it's 25 ads that are all completely different. Makes you feel like they cut to a highlight or something. It's kind of nit picky since most people probably won't notice, but something about that just feels gross to me.

Personally, I wish they'd just make all the ads the same color, when they do that for breast cancer awareness (not sure how many rinks do it, but all the ads are lavender) it's so much easier on the eyes.

Verdict, I don't hate them, but they could be better.

Ok so if all ads, even at ice level are digital, that mean the real world one worth very little now.
They do that so they can cash on both the real world product and the digital one

The dream is that just like on the internet they will eventually target you directly, first with add target at your area, because Canadian tire or Desjardins Insurance mean shit for the US market, then later down the road directly to your needs, like hey bud you are losing your hair and we know it so here a product endorsed by Zack Kassian that will fix it * pinky swear*

Every time you close your eyes on invasive advertisement, you are NOT saying oh this thing don't bother me much. You are saying Yes to the next iteration.

If the NHL was that Big League it aspire to be, they would get sponsorship deal that worth millions with premium dedicated moment where they can build a relationship with theirs customers.

What we are seeing here is the NHL saying, we are poor and small minded enough so we will put millions of 25 cents blinking GeoCities add

 

[Fenway]

This is what is driving this

TSN can run Canadian based ads in Ottawa

MSG can run Buffalo based ads