Oil Gauge
5+14+6+1=97
- Apr 9, 2009
- 5,670
- 266
Digital ads on boards replacing traditional ads
- Thread starter Filthy Dangles
- Start date
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Dynamite Time
Where Is My Mind?
The enterprise car (got their advertising) was the only one that I noticed in the NYR/TB game but the glitching in @Bounces R Way clip is really bad.
Peasy
Registered User
It's so jarring. Someone on reddit brought up the biggest reason why.
With regular ads you see motion blur, with these you don't but you still see motion blur with the players.
Also the white is just too white, it's almost blinding and does not match the colour of the ice so that's another distraction. Not to mention all the little issues that occur when players are changing or have a leg over the boards. Even when players are up near the boards you can easily tell these ads are being projected by looking at the outlines of the players. It's just a mess and honestly makes me want to watch even less hockey. This sport is heading in such a shit direction, thanks Bettman!
With regular ads you see motion blur, with these you don't but you still see motion blur with the players.
Also the white is just too white, it's almost blinding and does not match the colour of the ice so that's another distraction. Not to mention all the little issues that occur when players are changing or have a leg over the boards. Even when players are up near the boards you can easily tell these ads are being projected by looking at the outlines of the players. It's just a mess and honestly makes me want to watch even less hockey. This sport is heading in such a shit direction, thanks Bettman!
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ThreeOfAPerfectPair
Registered User
*couldn't care less.
Please don't quote reddit here. Leave that trash there.
Definitely not to inflation, popcorn and fountain sodas cost them basically nothing, it's expensive at movies too but nothing like that.
I've been pushing fan friendly concession stands on every Devils survey I get as a season ticket holder. They fail to listen and I simply just don't purchase anything at the arena until they do adpot it.
Atlanta has shown that it absolutely works because they made their prices reasonable and fans spent more money than ever before on concessions because they came in earlier because they didn't feel like they were being ripped off and they even spent more money on merch.
Check out this article...
Cheap beer is good press: Why the Falcons' fan-friendly pricing is a win-win
Fan-friendly pricing makes it possible to feed a family of four at Mercedes Benz Stadium without taking out a second mortgage. But that doesn't mean the Falcons are making less money.
sports.yahoo.com
Peasy
Registered User
And youre gunna act like this site isnt trash? Get off your high horse
Channelcat
Unhinged user
The ads aren't even effective. Actually I avoid those companies.
norrisnick
The best...
- Apr 14, 2005
- 31,972
- 17,473
Why would there be motion blur on the boards? They aren't moving and the camera isn't panning fast enough to create blur on the boards. The reason the words on the rink are blurry is because there is chopped up ice on top of them, not because of motion blur.
I'm not against digital board ads in theory. They just better be static during play and they better have a quick kill switch like they did last night when they started freaking out.
Tacitus Kilgore
Registered User
WhatTheDuck
9 - 20 - 8
The 60+ mins of game play only makes up less than half of the actual broadcast. Would it be asking too much to have this advertising crap follow the same formula as the arena music? Ie turn it the F off during the play.
I think I noticed them yesterday, seemed like on TV the board adds moved place every few minutes.
The new ad technology on the boards was making me nauseous all night. I don't see how this is sustainable. Watching the game shouldn't make me physically queezy.
Adds in general are getting annoying. Watching the Habs game last night there were the 4 around the center ice circle, 1 in each corner of the rink on the ice, the helmets and jersey and these rotating board adds...getting fed up. I get it, revenue stream but if you turn off more people from watching games how is that going to help?
Hannibal
Fear the Weber
- Feb 11, 2007
- 11,361
- 9,241
number one bullshiz
Registered User
- May 23, 2022
- 7
- 11
It's not complaining when its interfering with my ability to watch the puck and the players.
We shouldn't have to settle for this just so they make more money. What is the benefit to us? My experience is ruined.
Seriously, I don't shop at shitty corporate pizza places anyway.
I actually don't care about ads (on the helmet, jerseys, ice, wtv, it doesn't bother me), but the digital ads yesterday literally made me sick. I really hope they fix it because it was very hard watching the game yesterday.
number one bullshiz
Registered User
- May 23, 2022
- 7
- 11
number one bullshiz
Registered User
- May 23, 2022
- 7
- 11
branch
#GirlBoss #Vibes
- Jan 12, 2008
- 8,959
- 7,367
This is brutal. Totally distracting, invasive and not implemented well at all. It looks like the beta version. The technology doesn't work as intended. They need to do away with it.
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Quack Shot
Registered User
Same, but the problem is they have been animating them during play. It’s so distracting, if they just not changed them or have moving ads, then it’d be totally fine.
Here I Pageau Again
Registered User
- Jul 4, 2012
- 8,297
- 2,905
It looks bad and have been glitchy.
If they don't play them during actual play and only run during stoppage, I could care less. But during the play, it does worsen the watching experience.
If they don't play them during actual play and only run during stoppage, I could care less. But during the play, it does worsen the watching experience.
CharlesPuck
Registered User
Obviously they added motion to cause a distraction and to get peoples attention. So annoying….
Certain ads were totally fine and others were down right awful.
It 100% took away from my viewing experience.
Certain ads were totally fine and others were down right awful.
It 100% took away from my viewing experience.
Dude this place is just as bad as reddit, if not worse
GrumpyKoala
Registered User
- Aug 11, 2020
- 4,048
- 4,300
The people you need to call, if you are serious about doing something, is anyone PR or Medias,
Call the company PR department that advertise there, tell then how you feel about theirs products being associated with a technology that make you nauseous, and how you resent theirs brand for empowering this.
They wont care much for that one instance, 10 person and its gonna be a talking point in the next meeting. 100. Strait up PR internal crisis management guarantied.
The NHL don't care about you, but they will lend a ear to theirs worried sponsors.
