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Digital ads on boards replacing traditional ads

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Rubi said:
I have a simple solution... don't change the ads unless there's a stoppage in play... however short a time period that might be.
Goalie makes a save and freezes the puck... change the ads. Puck goes out of play... change the ads. Offside whistle?... change the ads. There are plenty of play stoppages during the course of a game therefore plenty of opportunity to change the ads.
Changing the ads during a play stoppage might actually get people to read them instead of concentrating on ignoring them which is what I'll be doing during the current state of affairs.
Click to expand...
I would prefer that too, but i have to assume that doing it this way allows them to sell more blocks of time to a variety of advertisers. It makes it easy to have a strict timeline for each section.

I hate it. But i get it.

They could still improve the blur, jittery factor, and prohibit any sort of motion on the ads. A simple flicker transition to the next advertiser wouldn’t be nearly as bad as a bud lite can cracking open and pouring one out.
 
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Watched a bit of the Tampa game last night. Breaks my heart to see the NHL need money this badly! Bettman should organize a telethon instead!

As others have rightfully already pointed out:
At best, it’s very distracting trying to follow the puck and watch the plays develop with animations in the background at the same time.
At worst, it‘s nauseating as your eyes dart constantly around the screen trying to focus on what’s left of the actual sport.
I hate the animated ads (Enterprise, Bud), but even repeating the “O Hub” logo 60 times around the entire rink…like dude WTF…is that even advertisting? It just looks like a mistake honestly, like some intern f***ed up.

I hope this new approach goes away. Or, maybe they can offer an NHL+ subscription, ad-free, which turns this shit off.
 
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FlightlessBird said:
I noticed that too. :thumbu: Also not on the Sportsnet feed on CI for the Habs/Leafs game.
Click to expand...

Yup! Interestingly enough both the Canes and Jackets feeds do have them on. And I already saw some terrible ads. If they are gonna do this they need to ban dark colored ads. One I saw was all black and very annoying behind the net.
 
The technology is not ready,
I mean its work, but its flickering non stop, when it don't they refresh it mid play, very disturbing.

1665622387156.png



Sad
 
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Bounces R Way said:


flawless execution, can barely notice em
Click to expand...

Yup! what's everyone upset about? It doesn't affect watching the game at all!


/s

OddyOh said:
Watched a bit of the Tampa game last night. Breaks my heart to see the NHL need money this badly! Bettman should organize a telethon instead!

As others have rightfully already pointed out:
At best, it’s very distracting trying to follow the puck and watch the plays develop with animations in the background at the same time.
At worst, it‘s nauseating as your eyes dart constantly around the screen trying to focus on what’s left of the actual sport.
I hate the animated ads (Enterprise, Bud), but even repeating the “O Hub” logo 60 times around the entire rink…like dude WTF…is that even advertisting? It just looks like a mistake honestly, like some intern f***ed up.

I hope this new approach goes away. Or, maybe they can offer an NHL+ subscription, ad-free, which turns this shit off.
Click to expand...
The NHL does not need money this badly. They set a record for revenue last season.
 
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I'm not naive about the NHL being a business et al, but I'm stunned that they okayed moving/flashing/changing ads during play. Just brutal, very distracting. Imagine having such little respect for your own product. I'll give it a little time to see if my brain can learn to ignore it but this could be a deal breaker. A CHL or AHL sub is more expensive than ESPN+ but I'll be thinking about it.
 
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When I started watching hockey at the beginning of the 90's the only advertising you had to see and deal with during the in-game broadcast was

-ads on the boards
-a few ads painted on the ice in the neutral zone
-a handful of ads read aloud by the broadcasters

No big deal whatsoever.

Now in 2022 we have:

- animated/moving digital ads on the boards
- digital ads on the ice in the defensive zones
- digital ads on the glass behind the goals, digital ads on the glass on the far boards
- ads on the helmets
- ads on the jerseys
- advertising banners/graphics displayed on the screen while the gameplay is going on
- 5 to 10 second long video ads in between whistles
 
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wolfgaze said:
When I started watching hockey at the beginning of the 90's the only advertising you had to see and deal with during the in-game broadcast was

-ads on the boards
-a few ads painted on the ice in the neutral zone
-a handful of ads read aloud by the broadcasters

No big deal whatsoever.

Now in 2022 we have:

- animated/moving digital ads on the boards
- digital ads on the ice in the defensive zones
- digital ads on the glass behind the goals, digital ads on the glass on the far boards
- ads on the helmets
- ads on the jerseys
- advertising banners/graphics displayed on the screen while the gameplay is going on
- 5 to 10 second long video ads in between whistles
Click to expand...

Hey, its not all bad. Maybe you could be an Edmonton fan and your owner can take a stand again putting ads on the jerseys. Then to compensate they can turn around and make your concession stand look like this:

 
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These might actually make me not watch. It's so distracting and I have some vision issues, I have a difficult time tracking the puck while watching as is
 
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Bounces R Way said:


flawless execution, can barely notice em
Click to expand...

Watching the Rangers/Lightning game I didn’t notice much other than the enterprise car running down the boards but damn that’s horrible.

As a Stars fan it’ll be an interesting game tonight on ESPN after seeing that. Leah is also doing PBP but I can deal with that cause there’s a thing called volume which I can mute.
 
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