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Digital ads on boards replacing traditional ads

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Animations are the issue - utterly distracting when a car or giant puck zoom along the boards as play continues.

The person in charge of this who was quoted as saying the fans will learn to ignore it essentially is very standard for pro sports leadership. Fans are sheep, they hope.
 
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Oil Gauge said:
For me as long as they work properly and don't animate anything during play I could care less.
Click to expand...

They animate during play, no?

My two cents...

They actually look better, from a purely aesthetic standpoint. With one advertiser having all that real estate and using digital art, it seems they're spreading out their ad, so there's much more negative space and just normal looking boards... which is a big improvement over just side by side crammed in ads. I actually like that a lot, it's easier on the eyes.

My complaint is that when they switch to an alternate camera they show the regular ads, that's obnoxious to me. I'd prefer they use the digital ads on all cameras, so it's at least a cohesive viewing experience.

It's jarring when you see one ad with tons of white space and a certain theme, then they go to an ice level camera during the same play and it's 25 ads that are all completely different. Makes you feel like they cut to a highlight or something. It's kind of nit picky since most people probably won't notice, but something about that just feels gross to me.

Personally, I wish they'd just make all the ads the same color, when they do that for breast cancer awareness (not sure how many rinks do it, but all the ads are lavender) it's so much easier on the eyes.

Verdict, I don't hate them, but they could be better.
 
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GrumpyKoala said:
The people you need to call, if you are serious about doing something, is anyone PR or Medias,

Call the company PR department that advertise there, tell then how you feel about theirs products being associated with a technology that make you nauseous, and how you resent theirs brand for empowering this.

They wont care much for that one instance, 10 person and its gonna be a talking point in the next meeting. 100. Strait up PR internal crisis management guarantied.

The NHL don't care about you, but they will lend a ear to theirs worried sponsors.
Click to expand...

Tell them on Twitter, tag them and DM them.
 
ElysiumAB said:
They actually look better, from a purely aesthetic standpoint. With one advertiser having all that real estate and using digital art, it seems they're spreading out their ad, so there's much more negative space and just normal looking boards... which is a big improvement over just side by side crammed in ads. I actually like that a lot, it's easier on the eyes.
Click to expand...
This was my first thought upon seeing them during the NYR game. I actually liked that there was more white space, and it looked a little closer to the pre-ads-on-boards era.
 
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Satans Hockey said:
Definitely not to inflation, popcorn and fountain sodas cost them basically nothing, it's expensive at movies too but nothing like that.

I've been pushing fan friendly concession stands on every Devils survey I get as a season ticket holder. They fail to listen and I simply just don't purchase anything at the arena until they do adpot it.

Atlanta has shown that it absolutely works because they made their prices reasonable and fans spent more money than ever before on concessions because they came in earlier because they didn't feel like they were being ripped off and they even spent more money on merch.

Check out this article...

sports.yahoo.com

Cheap beer is good press: Why the Falcons' fan-friendly pricing is a win-win

Fan-friendly pricing makes it possible to feed a family of four at Mercedes Benz Stadium without taking out a second mortgage. But that doesn't mean the Falcons are making less money.
sports.yahoo.com sports.yahoo.com
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popcorn and fountain sodas. ..... are very bad for you.
maybe they are just very health conscious up there in Edmonton!

trying to get the fans in better physical health.......

do they sell vegetables at the games?

;)
 
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Satans Hockey said:
I feel like all the people who post that they haven't noticed the ads on the boards at all are also the same people who are completely oblivious to the rest of their faults in life lol
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counter statement: if ads bother you this much, y'all got some paper-thin skin and probably get hindered by every little inconvenience in life which leads u to crying a hockey forum to a bunch of strangers
 
La Bamba said:
counter statement: if ads bother you this much, y'all got some paper-thin skin and probably get hindered by every little inconvenience in life which leads u to crying a hockey forum to a bunch of strangers
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Counter to the counter, I just don't care for big corporations shoving more ads in our face. Did ticket prices go down? Nope. Did the cost to watch the games go down on TV ? Nope. This benefits absolutely nobody. f*** them.

Ah yes discussing stuff related to the NHL on a hockey forum. Quite bizarre.
 
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Mr Kot said:
I was watching the leafs game and noticed the rink would sometimes teem red. I'm not sure if that was the broadcast or something with the new digital boards, but it was pretty distracting.
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I was going to comment on this. I know from experience at the ACC/SBA, that when certain brighter ads run across the banners of the arena, it reflects onto the surface and in the building (thus translating on TV). Would not surprise me if this was due to some Scotiabank ad running throughout the entire arena during those times.

As for the digital ads -- and I say this as someone who loathes and has a huge disdain for the constant barrage of ads -- they do look cleaner aesthetically with the brightness of them and the huge white gaps. That's the only positive thing I'll ever say of them. However, just as expected, the changing of them during the play was highly distracting, and they jittered/glitched every so often, which made the viewing experience even worse.
 
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Satans Hockey said:
Counter to the counter, I just don't care for big corporations shoving more ads in our face. Did ticket prices go down? Nope. Did the cost to watch the games go down on TV ? Nope. This benefits absolutely nobody. f*** them.

Ah yes discussing stuff related to the NHL on a hockey forum. Quite bizarre.
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i see your point but if you let the ads bother you and live free rent in your head, they have done their job. people who just don't care for them or 'not notice them' are already ahead. i see the company ads sure, but i couldn't give any less of a shit b/c it won't sway me to buy products/services if they're shit anyways
 
La Bamba said:
i see your point but if you let the ads bother you and live free rent in your head, they have done their job. people who just don't care for them or 'not notice them' are already ahead. i see the company ads sure, but i couldn't give any less of a shit b/c it won't sway me to buy products/services if they're shit anyways
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Doing their job would be getting me to buy their products and now I won't buy any products from anyone who has these ads, I'm sure I won't be the only one.
 
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La Bamba said:
i see your point but if you let the ads bother you and live free rent in your head, they have done their job. people who just don't care for them or 'not notice them' are already ahead. i see the company ads sure, but i couldn't give any less of a shit b/c it won't sway me to buy products/services if they're shit anyways
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People are upset at the fact that it greatly diminishes the viewing experience for people. Personally I couldnt careless about ads on the jersey, or ads on the boards. What annoys me is when these things start to directly impact my viewing experience. These new digital ads on the boards are just a straight up distraction and take away from the on ice product. You personally might not find them distracting, but everyone is different. My response to these ads being annoying? I'll just simply watch less NHL.
 
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sparr0w said:
Why would there be motion blur on the boards? They aren't moving and the camera isn't panning fast enough to create blur on the boards.
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that doesn't explain everything behind the boards being blurry as well
 
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I noticed them the last two nights because I wanted to see them, but aside from the all black ad, I don’t notice them when I’m watching the play.

i find the Rogers broadcast distracting because they zoom in and focus too much on the puck and I can’t see where the rest of the players are on the ice.
 
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Andy said:
I actually don't care about ads (on the helmet, jerseys, ice, wtv, it doesn't bother me), but the digital ads yesterday literally made me sick. I really hope they fix it because it was very hard watching the game yesterday.
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I watched the first period on my 65” TV, and the ads were pretty annoying. I watched the rest of the game on my iPad, but I shouldn’t have to do that just to be comfortable. Joke of a league. Amateurs at every turn.
 
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ElysiumAB said:
They animate during play, no?

My two cents...

They actually look better, from a purely aesthetic standpoint. With one advertiser having all that real estate and using digital art, it seems they're spreading out their ad, so there's much more negative space and just normal looking boards... which is a big improvement over just side by side crammed in ads. I actually like that a lot, it's easier on the eyes.

My complaint is that when they switch to an alternate camera they show the regular ads, that's obnoxious to me. I'd prefer they use the digital ads on all cameras, so it's at least a cohesive viewing experience.

It's jarring when you see one ad with tons of white space and a certain theme, then they go to an ice level camera during the same play and it's 25 ads that are all completely different. Makes you feel like they cut to a highlight or something. It's kind of nit picky since most people probably won't notice, but something about that just feels gross to me.

Personally, I wish they'd just make all the ads the same color, when they do that for breast cancer awareness (not sure how many rinks do it, but all the ads are lavender) it's so much easier on the eyes.

Verdict, I don't hate them, but they could be better.
Click to expand...

The ads are generated from an image/video that they take before the game of the building. It is dependent on the camera being fixed in one place, and obviously the boards are fixed in one place as well. The other cameras around the rink don't have the same angle all game so they can't use the technology on those angles. Even the cameras mounted over the glass are not stationary enough to use the tech.

On the rangers broadcast they were animating during play, it was super distracting. Sportsnet was just changing them every 30 seconds for their broadcasts. I saw the odd animation during a stoppage.

I'm pretty sure every team has 1 home game a year where all the ads are lavender.
 
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