When Bettman took over in the early 90s, his first order of business was to get a national tv deal. NBA had TBS, TNT. They had CBS then NBC for weekend games during the regular season and play-off games. The rhetoric from the OTA networks was the NHL did not have a presence in enough of the markets for their affiliates to want the games. From St Louis/Dallas out to LA was empty as was most of the southeast US. Hence, expansion to Florida, Quebec--> Colorado, Hartford---> Carolina, expansion to Nashville and Atlanta, and of course Winnipeg---> Phoenix. Before these moves started, they had a deal with ABC (I think for a year) then Fox, but it was very limited. I think the first few years of Fox, it was 3 weekends after the Super Bowl and then 3 weekends at end of season and weekend play-off games. Whether the moves worked for the tv deal, I don't know.