(Tempe councilman Randy) Keating was critical of the Tempe Wins campaign in its early days, but he has seen the campaign ramp up its efforts with a broad approach that includes email blitzes, phone calls, social media and mainstream media campaigns, neighborhood meetings hosted by supporters, and door-to-door canvassing that included Coyotes owner Alex Meruelo, GM Bill Armstrong and numerous other Coyotes staff members.
“I think it shows their commitment and how much they want to be ingrained in this community,” Tempe Wins spokesperson Sophie O’Keefe-Zelman said. “It says a lot about the organization when you have Alex Meruelo knocking on doors, talking to every-day Tempeans and answering their questions.