@saraciv420 published an excellent article (
here) in the Athletic yesterday which provides some insight into the Canes’ social media team behind the scenes.
It included this bit from Marketing VP Mike Forman:
Forman: So that was a Saturday last August. I was at Canes Crew tryouts, and I get a text from Don to me and (vice president of communications and team services) Mike Sundheim at 11 a.m., being like, “Hey do you have 10 minutes?” That is not a common Saturday morning text from Don. So both Sunny and I are like, “Of course.” So he calls us and tells us something might be going down. He’s like: “Well, we’ve been trying to acquire Jesperi Kotkaniemi via trade, and it doesn’t look like that’s going to happen. If that doesn’t happen, there’s a chance we offer-sheet him.”
…
Forman: I’m still at the pool with my family. It’s a random Saturday in August, remember. Don calls me and goes, “Yeah, it’s going down. We’re doing this. Do you think we can have fun with this?” I’m like, “Hell yeah, we can have fun with this.” We had some ideas of how to do it, with the dollar amounts and the signing bonus. Collectively, between PR, marketing, Tom and Don, we decided to just go all-in on it. We called out the Aho signing bonus, what we thought would be Kotkaniemi’s number 15. Everyone just kind of said, “Yeah, let’s go for it.”
Kotkaniemi’s offer sheet was announced on a Saturday afternoon, presumably on the same day that this conversation took place. So this tells us two things:
1) The OS really was a followup to trade talks which broke down.
2) The petty references to the Aho OS were the result last-second brainstorming while the paperwork was being signed, not some grand scheme that took over a year to cook up.