I'm fine with the ads until the ones that take up all the borders on my phone. They're just way too intrusive and a bad bet from the advertisers. If CeraVe or whatever they're called are only being noticed because they're a nuisance it's bad business. HFBoards moved away from those ads for awhile but we're back to it. Show me all the ads you want, I understand you need to make money to continue to operate, but if I have to sit there and wait for the borders to recede to continue navigating these forums then I'm just going to hate that advertiser and spend less time on this site.