Better by what standards? Quality of hockey? Sure. International appeal? No. The gimmick teams have to and will eventually be dropped because they're not appealing to anyone not on HFboards. World Cup of Hockey is projected by the NHL to pull in 100 million dollars, the last Rugby World Cup (a sport 3rd most popular in England, second in Australia, and first in a few island nations) pulled in 400 million. The last Super Bowl pulled in 620 million. The last cricket world cup revenue was projected 1.5+ billion. The last Association football World Cup pulled in 4.8 Billion.
"Good hockey", "Parity", those are important to HFboards people. Actual National teams, "rallying around the flag", that's important to Real World people. So to the hockey fans who think you're in the majority and see "great hockey" as the most important thing, you're in the extreme minority. We are on HFboards because we are crazy about hockey, but our combined capital is relatively small. If the NHL wants (which is doesn't) to keep revenues in the little kid's lemonade stand range then it'll keep the gimmicks going.