I was afraid of this. Winnipeg is by far the tiniest market still in the NHL. They're alright when the economy's good but when it hits the proverbial fan, it's an open question whether they can sustain. This is what killed the original Jets when the exchange rate went sour.
At a certain point you have to look at their situation dispassionately. Yes, getting the Jets back was a victory for Canada in a way, but the bottom line doesn't change. At a certain point, ownership is going to look at any one of the about 6 unserved US markets that are way larger, and say to themselves "I' definitely be making more money if I just moved to Salt Lake/Houston/Portland/KC/Atlanta/Milwaukee."
Anyone of those markets could enrich and owner more easily and more consistently than Winnipeg, and that's the sad truth.