Pookie
Wear a mask
- Oct 23, 2013
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To be honest, I think people are vastly over-rating the potential of player endorsements.
….
I'm glad someone said this.
His twitter lists endorsements from Nike, Bauer, Coca Cola and Sport Chek. Not to mention EA Sports and Tissot from the past.
Endorsement deals factor in more than just the local market. It's the appeal of the player to those that watch the NHL. Stamkos in Tampa or Stamkos in Toronto… he's still Stamkos.
Zack Parise ranks in the Top 5 of NHL endorsers… he played in NJ and Minnesota. Connor McDavid will be a North American endorser of 7 figures, regardless of whether he played in Edmonton or Columbus.
Think of the second biggest market in Canada… Montreal. PK Subban is everywhere. Even has deals with Gatorade and Samsung. I don't think he comes close to earning what Stamkos' reported endorsement income already generates ($1.7M annually).