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Japan’s run to a World Baseball Classic win delivered huge TV numbers in the country, including the best WBC rating in any country in the history of the event.
www.sportsbusinessjournal.com
Japan’s run to a World Baseball Classic win delivered huge TV numbers in the country, including the best WBC rating in any country in the history of the event. Japan’s championship win against the U.S. did not have the biggest audience (it aired on a weekday morning in Japan).
Instead, it was the country’s quarterfinal win over Italy, which drew around 38 million viewers to TV Asahi. That’s the audience equivalent of what an NFL Divisional playoff game does in the U.S. The game had a 48.7 local rating in Japan, which is second-best telecast ever on TV Asahi, behind only the Japan-Croatia FIFA World Cup group stage match from 2006 (52.7). Japan-Italy was not only the best WBC game ever in any country, but that game (along with Japan-South Korea from the first round of the WBC) outdrew every live sports telecasts from the 2021 Tokyo Summer Olympics on Japanese TV.