Utah Hockey Club unveils brand for inaugural season, launches social media

[FerrisRox]

Why do they need a year and a half to pick a normal name though?

They don't need a year and a half, but they do need more than just a couple of months to select a name, vet the name, registered the trademarks and then design a full logo, namemark and uniforms. Only a fool would take something as important as designing and developing a brand, particularly in a brand new market, and try to do it all in a manner of weeks.

That would be absolutely idiotic.

 

[BKarchitect]

They don't need a year and a half, but they do need more than just a couple of months to select a name, vet the name, registered the trademarks and then design a full logo, name mark and uniforms. Only a fool would take something as important as designing and developing a brand, particular in a brand new market, and try to do it all in a manner of weeks.

That would be absolutely idiotic.

Hey, it took me 4 hours to name and whip out a photoshop logo for my kid’s pee-wee team, I am definitely qualified to give blistering, constructive commentary such as “so lame!” “omg this is the best they could do?” and “so dumb just pick a name it’s not that hard!!!”

 

[ShootIt]

"LETS GO HOCKEY CLUB" chants will give me chills.

 

[Rob Brown]

Should have gone with the Jazz colours.

 

[Ryuji Yamazaki]

The Utah Hockey Club? What a pathetic name.

 

[The Marquis]

Tied for the world’s most underwhelming reveal of a team with whatever the women’s league is called.

 

[NYRfan85]

Some really ignorant takes in this thread lol.

This is a temporary, one-season thing. At least, I REALLY hope the name Utah Hockey Club ends up being only a one-season thing, because that's an absolutely garbage, terrible name for a hockey team. I'm still hoping Outlaws wins...

As far as the jerseys, yes, they are very boring/bland, but the color scheme is pretty nice. Though they really missed the opportunity to make a powder-blue jersey, either as the home or a 3rd jersey. Everyone saying it looks like the Sharks/Kraken are color-blind. Completely different color.

 

[paul9kariya]

HC is a better name than any of the other kindergarten choices, hope they keep it. Not a fan of the colour scheme though.

 

[DuklaNation]

What creativity.

 

[Voight]

I dont understand what is so hard about picking a name.

The Avs and Jets relocated later in the year than the Yotes did and they were able to find new names pretty quickly.

 

[TBF1972]

I almost hope that Utah wins the Stanely Cup right away now just to have Utah Hockey Club branded on the Cup and on their banner rather than their eventual permanent branding.

i hope with you and hopefully they will play your team in the (conference) finals.

 

[No Fun Shogun]

i hope with you and hopefully they will play your team in the (conference) finals.

Hey, losing isn't fun, but I'd be pretty stoked if the Hawks took that humongous of a leap next season.

 

[herashak]

The owner reminds me of the classic smoke and mirrors full of BS, tech guy. You’d think they could compete a survey in time

 

[PatriceBergeronFan]

Lazy beginning.

 

[Voight]

I'm probably missing some crucial context somewhere, and I realize the Coyotes have been freshly buried, but I didn't think they'd need an entire season before deciding on a permanent name or branding.

Agreed.

The Nords relocated in May 1995 (sale wasn't official until July) , yet were able to find a new team name/logo/branding.

 

[a mangy Meowth]

My cheeks still pucker up whenever I hear the name Kraken.

How do you do that?

 

[Hasbro]

Utah professional team name creativity still at nil. Both their pro basketball names were vestigal: the Stars and Jazz. They just did the Soccer cosplay thing with the MLS Real Salt Lake.

Makes me think of the Herschel Krustofsky's Clown Related Entertainment Show episode of the Simpsons.

 

[Hasbro]

Tied for the world’s most underwhelming reveal of a team with whatever the women’s league is called.

Geraldo Rivera found the name in Al Capone's Vault.

 

[CHRDANHUTCH]

Now there's a blast from the past! Thank you for the reminder. I agree that doesn't look great.

I just would have thought, with a billionaire backing the team, one who is already somewhat familiar with sports ownership and infrastructure, that two or three months would have been adequate time to establish a brand? Or, even if they did use these for the theatre of the draft, but had something to launch by the start of the 2024-2025 regular season.

But then again, I don't have any background in sports media or marketing, so what do I know.

@Viqsi is correct.. add to that didn't the Jets logo had to be signed off on because it's the Royal Canadian Air Force logo and it had to be tweaked a bit when it was reintroduced

 

[Maple Leaf]

You can't have this name
Every team needs to be consistent
Location and _____ (insert random noun)
Get rid of this abomination

 

[Kocur Dill]

Went from a team without a home, to a team without a name.

"Way she goes Boys. Way she goes."

 

[a mangy Meowth]

You can't have this name
Every team needs to be consistent
Location and _____ (insert random noun)
Get rid of this abomination

Hockey Club is a noun (+ adjectival noun)

 

[Hasbro]

It's like if the Sharks and Kraken had a baby.

 

[Uncle Scrooge]

Training camp is 3 months away. Why couldn't they pick a name this summer?

 

[Zbynek]

Temporary or not it sucks balls. Color scheme is okay but missing the Utah Jazz purple.