Utah Hockey Club unveils brand for inaugural season, launches social media

[Bear of Bad News]

Woah, I just realized - the ad where Gob Bluth and the lizard guy are watching hockey, they're watching the Utah Hockey Club.

 

[CupsOverCash]

Love it. Basic and not offensive. Way to go!

 

[BB79]

Well, the franchise used to be the Winnipeg Jets, it only makes sense that they'd rip off Winnipeg's colors

 

[kingsholygrail]

This is an aggressively non-aggressive team name and jersey.

 

[Ratbath]

These look like boring Seattle alternate jerseys. If they pick the Yeti they'll also have a more boring alternate cryptid for their mascot. They come off as Seattle's AHL squad

 

[njdevils1982]

 

[robertmac43]

Man what a missed oppurtunity.... Just boring, boring jerseys. I'm fine with them being the Utah HC, but put a little more into the overall look.

 

[Monsieur Miz]

Are teams allergic to purple?

 

[VaporTrail]

Dumb name and uniforms are lame.

 

[kingsholygrail]

Are teams allergic to purple?

Purple might cost more.

 

[ru4reals]

So it's officiall now, Utah Hockey Club? Brilliant.

 

[KeyserSoze81]

So Utah is so unique that it borrowed an idea from the 1967 Penguins

Ahh, 1967. Here I thought that nothing that happened in the NHL in 1967 would ever reoccur, but here we are…

 

[IamNotADancer]

I'd rather they keep the name Hockey Club than go with the cringe option "Yeti".

My cheeks still pucker up whenever I hear the name Kraken.

 

[Video Nasty]

The other choices were so awful that I’m okay with it. I didn’t even mind the Washington Football Team, because I find a weird charm to one generic name amongst all the other teams.

Either way, it’s a temporary name, so I’m sure some terrible of the moment name will be decided on over the next year.

 

[hangman005]

Should have gone with the Utah Placeholders, such a Unique name for a placeholder name

 

[Shark Finn]

This is absolute bush league stuff. They actually can't come up with the name for the first season? That's a marketing disaster through and through. Only in the NHL is this kind of crap possible. Holy ass. Besides, a black jersey.. Come on.

 

[Turbonium]

Name em the Utah Decaf and call it a day.

 

[SKNJD9]

This is absolute bush league stuff. They actually can't come up with the name for the first season? That's a marketing disaster through and through. Only in the NHL is this kind of crap possible. Holy ass. Besides, a black jersey.. Come on.

" only in the NHL " conveniently forgets about the WFT in the NFL

 

[Shark Finn]

" only in the NHL " conveniently forgets about the WFT in the NFL

Just a tongue-in-cheek jab at the League. I can't conveniently forget something I have no idea about.

 

[TruePowerSlave]

Hockey team called hockey club. Absolutely genious and full of originality.

 

[Oddbob]

I get that they don't have a name yet, but why those colours? Is that what Smith intends as their full time colours? If so, lame, just like these jerseys.

I don’t mind the name… there were some really terrible options in the mix and it’s unlike anything else in the league, so. They avoided trying to be overly edgy and it isn’t too close to another team’s. I think they coulda done a lot better with the colors though. I was so ready for purple.

This isn't a permanent name, it is for next season until they decide what they are going to be.

 

[FrozenJagrt]

The Utah Raptors made too much sense I guess

 

[nightonthesun]

This isn't a permanent name, it is for next season until they decide what they are going to be.

Lame. I hope they win a year 1 cup with it.

 

[daver]

Hockey team called hockey club. Absolutely genious and full of originality.

I get chills just thinking about how much Hockey Club Gardens will thundering come playoff time.


Let's go, Hockey Club!!!!!




Let's go, Hockey Club!!!!!

 

[The Management]

They may well have it figured before then, but they need to go into the draft and free agency with something.

Remember when Winnipeg got a second chance and we didn't know what they were going to be called? This is Scheifele's draft picture:

Do we really need more of that?

Now there's a blast from the past! Thank you for the reminder. I agree that doesn't look great.

I just would have thought, with a billionaire backing the team, one who is already somewhat familiar with sports ownership and infrastructure, that two or three months would have been adequate time to establish a brand? Or, even if they did use these for the theatre of the draft, but had something to launch by the start of the 2024-2025 regular season.

But then again, I don't have any background in sports media or marketing, so what do I know.