Utah Hockey Club unveils brand for inaugural season, launches social media

[GOilers88]

So much blue in the NHL already.

 

[CTHabsfan]

unpopular opinion but I like Utah HC over the other names I've seen thrown out there. Washington FC was better than commanders, too.

these jerseys are bland though, unsurprisingly.

As a Washington fan, Football Club was not better than Commanders. People hate the name Commanders because it's not the Redskins, not because it's such a terrible name. I'd much rather answer "Commanders" when people ask me what football team I like, instead of answering "Football Team".

 

[Slapshot_11]

The teams name is utah hockey club??

 

[Ezekial]

The teams name is utah hockey club??

They don't have a name yet, for the first year they will be known as Utah hockey club until they decide on branding.

 

[12ozPapa]

Looks like a college jersey but I like the colors, maybe a bit too close to the Jets but oh well. Interesting to see if they change to an official name

 

[Chips]

If you think those look like the sharks colors, you need to have an eye exam.

It’s not the same but it’s damn closw


Why the NHL doesn’t have strict rules enforcing unique branding is beyond me. Half the teams are white + red and or blue


Or black +, and of all the colors they could combine, they chose damn near the sharks/ potential future black 3rd jerseys for Seattle


There’s so many color combos and shades out there. I was hoping they’d go unique like Vegas

 

[BKarchitect]

Why the NHL doesn’t have strict rules enforcing unique branding is beyond me. Half the teams are white + red and or blue

Umm what league does this? That would be an insane thing to tell a group of individual franchise owners.

“You paid a billion dollars. Can’t be blue. Sorry.”

 

[Chips]

Umm what league does this? That would be an insane thing to tell a group of individual franchise owners.

“You paid a billion dollars. Can’t be blue. Sorry.”

They wouldn’t have to buy in. I seriously doubt any billionaire would care THAT much


They’re different franchises. It shouldn’t be confusing for casual fans who on what team just scored, because the jerseys are often similar and or the colors match both logos, but I see that shit with people watching hockey


It’s boring. Again, there’s a million colors and fans will buy their teams jerseys anyway. The caps jerseys are horrible but they sell a ton because Ovechkin. It wouldn’t hurt the billionaires much if it all, but the uniqueness of franchises would benefit

 

[Five Alarm Fire]

Looks like an EASHL team that hasn’t unlocked any upgrades yet.

 

[Bounces R Way]

Seems destined to be the Yeti with that color scheme

so why not I dunno just make it the Yeti

 

[Bizz]

made the right call going with a temp name, the ones that were proposed were all 100% cringe.

 

[Sgt Schultz]

In the spirit of internet message boards everywhere, I’ll add the obligatory “this is the worst name and sweaters EVAH. EVAH. There has never been anything on planet earth worse than this. The people who came up with these should be hung, shot, their bodies burned, and the ashes collected and shipped into space. Nothing on earth was EVAH worse than this.”

And when they pick a name and put the new logo on the jerseys, it will replace this as the worst thing EVAH! For that matter, something will happen in the next 30 minutes that will replace this.

We now return you to your regular programming.

 

[BKarchitect]

They wouldn’t have to buy in. I seriously doubt any billionaire would care THAT much


They’re different franchises. It shouldn’t be confusing for casual fans who on what team just scored, because the jerseys are often similar and or the colors match both logos, but I see that shit with people watching hockey


It’s boring. Again, there’s a million colors and fans will buy their teams jerseys anyway. The caps jerseys are horrible but they sell a ton because Ovechkin. It wouldn’t hurt the billionaires much if it all, but the uniqueness of franchises would benefit

This is 'Merica dude. The second you tell some billionaire he can't do what he wants with his own franchise with something as simple as what color their jerseys are, is the second all the billionaires bail from your league and go by franchises in professional sports that aren't operated under the will of some weird color politburo.

There are a lot of blue teams because people like the color blue. It is probably of some interest for a franchise to try and standout perhaps, but that's up to the franchise. I don't want some central NHL office telling me the franchise in my city can't be blue because 10 other teams have blue. Maybe it's boring but what you are talking about is completely unenforceable.

And if some casual hockey fan can't tell the difference between the Sharks wearing a white jersey with a giant "Shark" on the front and Utah HC wearing a powder blue jersey with the script "Utah" on it when they are playing each other...that's just weird. Somehow the Europeans do ok with 8,000,000 red and blue clubs and essentially no logos.

 

[Sam de Mtl]

Not bad. Simple and classy. Hard to imagine anyone outside the state buying gear though.

 

[vandymeer13]

Should just wear the coyotes 96s jerseys for the year, those are legit badass. The new color pattern is to close to Winnepeg and others 3rd jerseys. Hopefully when they pick a name they go for a more bold color the jazz color patterns will work.

 

[RiverbottomChuck]

This is the biggest hunk of trash look I’ve ever seen for a pro sports team.

 

[Five Alarm Fire]

I get the timeline was short and everything but it still feels like a missed opportunity. This is a one-time opportunity to celebrate your inaugural season and these jerseys will forever be etched in your history. Do something fun with it. One day these will be throwbacks for a Winter Classic or anniversary season.

 

[Cas]

Should just wear the coyotes 96s jerseys for the year, those are legit badass.

It's worth remembering that Utah doesn't have the rights to any Coyotes intellectual property - that is all still owned by Meruelo as part of the extant (but inactive) Arizona Coyotes franchise.

 

[Flybynite]

It actually is pretty original for NA, and better than the rest of those horrible options for names.

So open the naming up to fans. Then open the voting up to fans and say it will run until June 20th.

Then decide. NAH. We change our minds. We don't like it. They never should have had it open for fans to decide if they weren't going to actually let them decide... If I spent hundreds of millions of dollars I wouldn't let it be a 'fan vote', but they're the ones who decided to do it in the first place.

 

[PeE eL DuBoiS]

Is this a joke?

No. It's a Hockey Club.

 

[The Crypto Guy]

Gross.

Seems destined to be the Yeti with that color scheme

so why not I dunno just make it the Yeti

Looks like the Blizzard to me. Confirmed

 

[LeighDx59]

I really dont understand why they dont just wait until they have a team name and then unveil the branding and all that? I do like the color scheme though.

 

[JackSlater]

Shows what you know, because the fans actually preferred Washington FC to the Commanders.

I know that, and they preferred it because, as I said in the post you quoted but apparently struggled to read, they botched the name. Which shows how stupid this step is - just give the team its long term name, they aren't going to "get it right" by waiting. It's corporate speak that makes the ownership group feel smart. Copying the botched process of the Washington Commies it moronic.

 

[PeE eL DuBoiS]

I wish Mike Smith still played for the team. They definitely need a "Smith" to draw crowds. Missed opportunity.

 

[Taluss]

I actually don't mind the jersey for this upcoming season. Not bad.

When they get their name trademarked etc I hope there's options to change the color suiting the name of the team.