Utah Hockey Club unveils brand for inaugural season, launches social media

[Mobiandi]

Honestly, fumbling the first step of having a hockey team makes me even more sure that this team is getting relocated within 10 years

 

[Oscar Lindberg]

Terrible but not my team so

 

[me2]

Yes, I'm aware.

It was meant to sound like I was backing you up, my fault not being clear. I'm 100% riding the on Team abax44 coattails.

 

[SjMilhouse]

Why do they need a year and a half to pick a normal name though?

Who says they will take the entire time? They just didnt wanted more than, you know, 4-5 months to figure it out

 

[Zirakzigil]

They stated this would be the case months ago. Not sure why theres so much shock surrounding it.

 

[BKarchitect]

They stated this would be the case months ago. Not sure why theres so much shock surrounding it.

You expect too much from the internet.

 

[CornKicker]

"ok boss, so we are thinking of making the most plain boring jerseys that match the bluejackets 3rd jerseys"

"make them even more boring"

"say less"

 

[Zirakzigil]

You expect too much from the internet.

Nah, I am a mod here. I expected the overreaction.

 

[dalewood12]

Those colours definitely don't scream "Outlaws." I think we can comfortably scratch that from the list of teams.

 

[Machinehead]

Well it certainly is plain.

 

[SjMilhouse]

For those who hate these Jerseys, let me tell you about how brain dead the season ticket process has been. These jerseys are a god send compared to that disaster

 

[nowhereman]

I mean, how bloody hard is it to choose a name that isn't "Hockey Club". Throw together a few focus groups and do some brand surveys amongst the public, then just pick a damn name. It's mind blowing that they couldn't figure it out with so much time to prepare.

 

[Qurpiz]

I mean, how bloody hard is it to choose a name that isn't "Hockey Club". Throw together a few focus groups and do some brand surveys amongst the public, then just pick a damn name. It's mind blowing that they couldn't figure it out with so much time to prepare.

No they gotta get it right

 

[JasonDemersWasOkay]

Smith’s too busy begging SLC taxpayers for an arena he couldn’t afford decent branding

 

[Machinehead]

And are they seriously going with "Hockey Club?"

This feels really low-effort.

 

[HanSolo]

 

[JKG33]

It can just as well stick. Hopefully.

Don't you put that evil on me, Ricky Bobby

 

[GrumpyKoala]

The whole thing starts to smell very fishy

The arena that kinda suck
The off shelf 50% discounted branding
The rumors about Tavares going there

#kindamisstheyotesalready?

 

[Viqsi]

"ok boss, so we are thinking of making the most plain boring jerseys that match the bluejackets 3rd jerseys"

"make them even more boring"

"say less"

Some of the takes here, I swear...

 

[HanSolo]

No really what the f***? We went from one embarassing thing (Mullet arena) to their replacement wearing college jerseys and picking the most generic name humanly possible.

I guess I didn't read closer that this is temporary but still, man. Yuck. At least the year 1 merch is gonna have true exclusivity value.

 

[BKarchitect]

I mean, how bloody hard is it to choose a name that isn't "Hockey Club". Throw together a few focus groups and do some brand surveys amongst the public, then just pick a damn name. It's mind blowing that they couldn't figure it out with so much time to prepare.

Well...it's a hell of a lot harder than you think, I can tell you that.

 

[jetsforever]

I mean, how bloody hard is it to choose a name that isn't "Hockey Club". Throw together a few focus groups and do some brand surveys amongst the public, then just pick a damn name. It's mind blowing that they couldn't figure it out with so much time to prepare.

Hey, you can't rush these things. Can you imagine if they only spent 5 months picking the name and ended up with something absurd like Wild or Ducks?

 

[Maple Leaf]

IT DOES NOT MATCH WITH THE REST OF THE LEAGUE

 

[Terry Yake]

 

[Ezekial]

Didn't they already say the first year wouldn't have the permanent name/logo before?

Complaints for the sake of complaining is more on brand for hockey fans than Utah having a bland branding.