Yep, Habs communication/marketing departments did a great job of selling "hope" to the club fans.
We slowly switched from fans that were used to "hope of winning the cup" to fans who are "hoping to draft the earlier possible".
But, at the end of the day, times have changed.
In the salary cap era, NHL dynasty teams have switched from "winning it all 4-5 times in a row" and being perennial contenders a few years priors/after, to "winning it 2 times in a row is such an accomplishment"...
The NHL is now like junior, where having winning/losing teams is cyclical.
In the actual NHL reality, it's very hard to build contenders through trades/UFAs alone. You have to hit homeruns at the draft one way or another.
Yes there's exceptions, but rare are the teams that won the cup, since the cap era, without passing through a rough patch.
So is this change of "paradigms", when it comes to Habs fans expectations, bad?
No, as far as I'm concerned, it's just adapting to the reality of the league. Which in my mind is healthy.
And I'm confident about actual Habs management. They're smart, methodical, and they believe in their own recipe instead of trying to copycat the last Cup winner. They're not afraid of thinking outside the box and do things their own way.
I like it, I personally prefer this kind of philosophy, that are more prone to establish new trends, thinking by themselves, than copying what others do but in the end, always trailing behind because they're 2 shots behind instead of being 2 shots ahead...