It's part of a network of dumb hockey websites ran by HL Media, pretty sure they have one for every team.
Here a few:
https://www.habsfanatics.com/
https://www.canucksdaily.com/
https://www.penguinslatest.com/
https://www.bruinsinsider.com/
https://www.krakenlatest.com/
https://www.nyrangersinsider.com/
https://www.dailyhockeydose.com/
https://www.rumeursdetransaction.com/
And the job offers on their own website, that give a good understanding of their business model (and yes, they use gmail as a business address like real pro):
A network of websites and web properties
www.hetlmedia.com