There is no playoff revenue when you are not good enough to make the playoffs. There would be a loss of regular season revenue as fans stop following a failing team similar to previous kessel era leafs when things got bad.
If matthews ask out its a mid 70 point team at besr. Its common sense and not that hard to understand what the loss of Matthews would do to this team
You miss the playoffs again, the house of cards falls and all core players want out. That suppresses their values and you take future assets to reposition
MLSE have no control in whether a player wants to be a leaf or not. The Leafs can contend and sell toronto as a major destination due to Matthews and lesser extent nylander and tavares.
We need to do well so these guys can still buy into this team and want to stay. If they want out, we will not be an attractive organization to players (UFA or potential tradable stars)
They will do what's best to retain fan strength and continue to build out the Raptors, FC and bring the Jay's into the MLSE portfolio in a while.
Fingers crossed the retool works, Matthews bounces back and we go atleast ECF this year. Then can extend matthews and build a 5-7 year playoff contender again