I don't know the whole story being on the west coast only reading on the internet but if Chipman is threatening the fan base with moving that's bad business practice.
If he wants the old season ticket crowd back he has to entice them to come back not threaten them.
I understand people being bitter and not coming back. I never give my business to any company who mistreats me until they make it right and then I might think about coming back.
Here's a perfect example how to run a business ... I left my phone carrier last month because they would not match the competition rates so I signed up with the competition 7 days later they called and gave me $250 credit and $20 cheaper rate/month than the competition if I come back.
Guess what ... I came back.
I do believe Bettman is coming to talk to the business community more than the people. He did in Calgary to get them a new arena.
The time to figure out a retention strategy was in the leadup to the summer of 2019 when all the P3/P4/P5 seats were coming up and the floor had fallen out of the ticket resale market. And I haven't heard a word from them since I dropped my tickets after 8 years in 2019. They were quite indifferent to the fact that we'd spent around $80,000 plus playoffs, plus concessions, plus merch and we were just walking away. And this scenario played out with thousands of others. How do you treat your loyal customers like that? $10k+ probably more like $12k per season and you're corporate position is "don't let the door hit you on the way out!"
Like in your situation with the phone. What do you spend, $1000 a year? $2000? And Rogers/Telus/Bell are absolutely scrambling to get you back on board. $12k a year and TNSE is like "meh...there's more where that came from!" Except they've found out that there aren't any more where that came from. Just incredible short-sightedness.
But it seems like TNSE doesn't even want to win back their lost season ticket holders (Chipman's PR stunt calling 3 former STHs aside). They're complaining that business isn't doing enough. They point to business support in other cities and how far Winnipeg is behind those numbers (even though the reasons for that are largely of TNSE's own making). I guess they decided businesses are...more reliable STHs? Complain less about price hikes and concessions? I think they've got this backward...you'd do better in Winnipeg selling to individuals. Better for the grassroots "it's our team" feeling, better for atmosphere in the arena.
Although maybe it's an NHL push. There's an old article about the Preds sale in 2007 that bemoans the low level of business STHs:
""While individual fan support has always been strong, we've worked aggressively to increase our local business support since Season Four. We've tried a variety of approaches with minimal success. Our records show today that corporate support for the Nashville Predators makes up about 35% of our season ticket base. The average in other markets is around 60%. During our first two years, approximately 4,000 businesses owned season tickets. Today, only 1,800 businesses have season tickets.""
Sounds like the same song and dance that Chippy is doing now.
And if the league and TNSE think Business STHs is better than individual STHs then that might actually explain some of the ambivalence towards individuals walking away from their seats.