I work for a Fortune 500 company that used to have a Corporate Suite for the Moose games. When the Jets came back, the company had Season Tickets in the Bud Zone. Then corporate policy changed and we are no longer able to give tickets away as incentives to our clients. This sucked for me, because the year of the change, the employees were given the tickets instead, and I was able to see a couple of games...
As for fans buying tickets, I go back to the Jets 1.0 era. If the team played poorly, no one would go, but if the team put in an effort, the place was packed. It didn't matter if the Jets won or lost, as long as the effort was there, people went to the games.
That's what Chipman seems to forget. The on ice product matters. Why would I want to spend a couple of hundred bucks to go see a team that's just going through the motions? If they're playing like they care, then I'll care. It really is just that simple. Just like when the Jets 2.0 came back, the results weren't great, but the team put in the effort and the crowd was electric. It makes all the difference in the world. At least that's my humble opinion anyway...