aquaregia
Registered User
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The problem is the NHL has no idea how to grow the game--they only care about money and nothing else
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IMO it's not that the NHL don't know how to grow the game, it's that they're not incentivised to think about doing it in the first place.
The league as you probably already know is run by the owners for the benefit of the owners, not the fans, players or good of the sport in general. That's partially why you have such an insane number of fixtures in order to squeeze out as much broadcast revenue as possible.
Secondly, as far as the NFL goes, it's pretty much synonymous with the sport of American football all across the world. When the NFL hosts games in Britain, it's not so much about 'growing the game' as advertising their product to new customers across the Atlantic. There's no chance of a rival professional league spawning as a result of that exposure and challenging their market.
Contrast that to the NHL, which doesn't have that same one-to-one relationship between league and sport that the NFL does; professional leagues are already well established across Europe, and as such, new interest in the sport is more likely to flow into those leagues than into the NHL. All they'd be doing is creating new incentives for good players that might otherwise only have a shot of making it in North America to go and play in Europe instead, thus diluting the NHL's product.