Team name and jersey ideas

[ScottyK]

They put more effort into the temporary branding than I thought they would. Kudos

 

[The Hockey Tonk Man]

https://x.com/i/web/status/1797698022178197903

These are horrible. Looks like a 5minute photoshop job

 

[rt]

These are horrible. Looks like a 5minute photoshop job

They look great. It’s temporary branding.

 

[Llewzaher]

Definitely prefer that over the circle logo

 

[lanky]

These logos are fine for temps. It really highlights how disappointing it would be to wait an extra year for the actual branding.

 

[Arizonatah Coyetis]

I think they want to make a few extra bucks selling some temporary Utah HC merch before they release the permanent stuff, so they're gonna take their time.

 

[MIGs Dog]

the greatest trick marketing departments ever pulled was convincing people in power that they needed 12 months and an unlimited budget to come up with a logo and uniform

it's all just a money pit so they can produce something it took a month to think of with 15 pages of copy nobody will ever read about how red represents Utah's red rocks and blue represents the snowcaps of the Wasatch blah blah blah blah

Coming up with a team name and logo is an important decision. Don't want to end up with something like this:

Yes, real logo for a real company called A style

 

[RockLobster]

Coming up with a team name and logo is an important decision. Don't want to end up with something like this:

View attachment 879413

Yes, real logo for a real company called A style

(Not one creative professional took the time to say "Uhh...you guys sure about this?")

 

[lanky]

Coming up with a team name and logo is an important decision. Don't want to end up with something like this:

View attachment 879413

Yes, real logo for a real company called A style

Given the name, I have to assume that logo is not an accident. I don't see anything else they might have been trying to achieve.

 

[RABBIT]

This would be a great 3rd jersey. I think on our primary’s, the powder blue needs to be the dominant color. A lot of black in the NHL

 

[rt]

This would be a great 3rd jersey. I think on our primary’s, the powder blue needs to be the dominant color. A lot of black in the NHL

Not as much black as you think. It used to be a big problem 10-15 years ago when everyone was doing it. But a bunch of teams have moved away from black. There are actually now more blue home primaries than black. It was really over done for a while but now it would oddly be more unique to be black than blue.

 

[rt]

I’m just glad that they seem to be going with only three colors. Black, white, and powder blue. I hope they don’t add anything else. I wanted purple but I’d rather not make these too busy. Yeti is a wild enough nickname that we don’t need a wild ass uniform to go with it.

 

[Brodie]

Coming up with a team name and logo is an important decision. Don't want to end up with something like this:

View attachment 879413

Yes, real logo for a real company called A style

They can spend a year on this and still come up with a crap logo that everyone hates. Look at the Miami Marlins over the past decade. Look at how mid and generic everything about the Washington Commanders seems despite having decades to consider new branding and playing for multiple years without any at all

The Jets were sold in January, the team was named the Coyotes in April, and the Kachina logo was trademarked that same month. There is no real evidence that you need to take literally forever to develop this stuff, it something owners have been told by various branding experts who curiously didn't exist 30 years when you could create an iconic logo and strong brand name in 3 months

 

[DustyDangler]

They can spend a year on this and still come up with a crap logo that everyone hates. Look at the Miami Marlins over the past decade. Look at how mid and generic everything about the Washington Commanders seems despite having decades to consider new branding and playing for multiple years without any at all

The Jets were sold in January, the team was named the Coyotes in April, and the Kachina logo was trademarked that same month. There is no real evidence that you need to take literally forever to develop this stuff, it something owners have been told by various branding experts who curiously didn't exist 30 years when you could create an iconic logo and strong brand name in 3 months
View attachment 879504View attachment 879504

Well said. You are either good at what you do or you are not. Whomever, put that Coyotes stuff together was exceptional and waiting a year wasn't about to be a difference maker. Miami and Washington are good examples too. All that time and all the Commanders came up with is a red and yellow W. Also, the stuff I saw on Doubleday & Cartwright seemed pretty mid so not really expecting to be blown away by whatever they roll with.

 

[Brodie]

It's no surprise Doubleday and Cartwright's first leaked logo was a circle with text huh

 

[Mangosteen]

I believe it's planned. They will make a killing on the temp jerseys. Do a Dec 1 release of new Jersey

 

[DustyDangler]

PWHL Holdings secured the following names for US trademark in October 2023. I hope, for their sake, they hit the reset button on these before they make them official.

• Toronto Torch
• Montreal Echo
• Ottawa Alert
• Minnesota Superior
• Boston Wicked
• New York Sound

 

[Llewzaher]

I am not a fan of that circle logo.. the blue is a little off compared to powdered blue… but who cares… I don’t mind these as a whole, I don’t think that circle logo would look good on this jersey, but with Utah written across like these, I am ok with, as a temporary Jersey. I hope these don’t end up being the main ones

This would be a great 3rd jersey. I think on our primary’s, the powder blue needs to be the dominant color. A lot of black in the NHL

 

[Mosby]

PWHL Holdings secured the following names for US trademark in October 2023. I hope, for their sake, they hit the reset button on these before they make them official.

• Toronto Torch
• Montreal Echo
• Ottawa Alert
• Minnesota Superior
• Boston Wicked
• New York Sound

Boston Wicked gave me a chuckle but the rest are all shit.

 

[Llewzaher]

PWHL Holdings secured the following names for US trademark in October 2023. I hope, for their sake, they hit the reset button on these before they make them official.

• Toronto Torch
• Montreal Echo
• Ottawa Alert
• Minnesota Superior
• Boston Wicked
• New York Sound

What’s with all of the adejective and abstract names?

About as dumb as :

Toronto Tough
Montreal Munch
Ottawa Out
Minnesota Many
Boston Back
New York Nice

 

[Mosby]

NHL.com is using the black circle logo now.

 

[RABBIT]

Utah Jazz branded to purple again, but what I find interesting is their color palette shows a very similar powder blue (and of course, black.)

If we are sticking with the powder blue as one of our main colors, I want nothing to do with purple anymore. Powder blue, black and white need to be the only colors on the jersey.

https://x.com/i/web/status/1798375969407078712

 

[Arizonatah Coyetis]

I've always despised the Jazz color scheme and logos. Especially the logo. Yucky! I hope the HC's jerseys arent anything like them.

I like blue. I like purple. Just don't like the way they use them much.

For the HC I think Yeti + blue + purple = too much of a rip off of Sulley from Monsters Inc.

 

[RABBIT]

I've always despised the Jazz color scheme and logos. Especially the logo. Yucky! I hope the HC's jerseys arent anything like them.

I like blue. I like purple. Just don't like the way they use them much.

For the HC I think Yeti + blue + purple = too much of a rip off of Sulley from Monsters Inc.

The only acceptable time these colors can exist in harmony

 

[rt]

Maybe the Jazz having an alternate/accent of powder will mean that we don’t have to use purple.