I don't think a majority of fans really care that much. Social media--Twitter and Instagram in particular--is like 60-70% people 35 and under, yet 60-70% of people who call themselves avid fans of sports are 35+.
There's obviously a young demographic that's into this kind of silliness and I know it's more "fun" than being all stodgy like our franchise is, but in the end it doesn't matter for anything. I think if you polled the MSG crowd, the people who (generally speaking) pump the most money into this franchise, and most of them wouldn't care if the Rangers abandoned social media altogether.