Papered. Freebies.
So many excuses...
Lol...yeah, like the Senators invented papering. Or do you seriously believe that this does not happen to some degree in every small/mid-sized market? Half the teams in the league have had playoff/reg season attendance issue at one point or another.
I'm not one of the unrealistic fans that expect the team to pay more on player salaries than the market can handle. The sens are middle of the pack in terms of revenue, and my expectation is that they will be middle of the pack on team payroll.
Do you believe that, considering the size of the market, the fanbase can realistically support a cap team perpetually (ie: compete with large markets), through better attendance alone?
Ticket revenues account for approx. 35% of revenue, or approx. 40 mil. So if you want to spend to the cap lets say you need another 15-20 mil, because we won't always have contracts with higher cap value than real cost.
So basically ticket prices would have to increase by 1.5X across the board. Keep in mind that this is a fanbase that already spends 3-4 times more than Leaf fans per capita on tickets. (Likely much, much more if corp. tickets were factored in)
Not saying that provided the team does a better job with the product, that the market can't be better than the last couple years. However, this is not really what is going to make/break the team spend to the cap.
- More profit from facility (Lebreton - Check)
- Better media deal (Already have TSN - Check)
- Improved Canadian dollar (out of team control)
- Improved revenue sharing (Hopefully as TV because larger piece of revenue sharing will increase. Team should be more vocal about this)
- Close state tax loopholes (Probably only 1-2%, but could easily be done through rev sharing. )
- Change government rules on buying tickets (They have to find a way to do more on this front)
- Eliminate team debt (Wouldn't it be nice for the team to not have to cover 10 mil debt interest every year. Minority owner could resolve this. vinic wiped out TB debt when he bought the team, just sayin)
- Increase rev split for owners (Yay! another lockout...but 60% share without increase cap would help team spend more)
Even if all the above happen, revenue sharing is really the only way you can guarantee team payroll parity in my opinion. Without it you will never spend at the same level as TO or NY.