I'm not interested in arguing whether or not the team is "good." They win games, and if that's your bottom line, I respect it.
I do think, when you pay close attention to the Tampa and Florida series, that's it's pretty obvious they're hitting a level where they can't compete once they get into round 3. There's a few teams that were/are much better, and I don't know if I see large improvement on the roster.
It's a brutal sport, and unfortunately, if you're not an S-tier team, I do think you need to assess the direction you're going in at a certain point.