Others can speak for themselves but it's my impression that when someone says "small ball" they aren't merely talking about sacrifice plays, they are talking about getting on base in whatever way to put pressure on opposition pitching staffs and defense.
I never said anyone was 'merely' talking about sacrifice plays. But from where I sit, when you can manage to pin down the usually incredibly fungible, malleable definition of what small ball is, that definition tends to include moving runners over and sacrificing. You yourself included the term "manufacturing runs" in your previous post on the topic, which almost certainly includes a willingness to move the runners over, which is almost always code for bunts and sac hits.
I would argue that casting the widest net on the definition, small ball proponents tend to push the following:
1) all-field contact hitting
2) sacrifice plays
3) steals
4) pressure plays like hit & runs or squeeze plays
A lot of the time when people talk about small ball, they tend to disparage walks and obp because that often comes from patient, Bautista-esque power hitters who control the strike zone and get a walk because they out-wait the pitcher. And as noted, for the last two years the Jays had been one of the most patient teams in baseball. The issue this year is that the Jays have simply struggled to hit, not any particular failing with small ball strategies. Because the Jays use hit & run plays more often than you'd expect for a team that's not built for speed and as I noted they do sit high in the AL in sacrifice plays, which means they're willing to move runners over. The issue has been that unless the guy's name is Justin Smoak, every hitter in the lineup has been in a funk for a good chunk of the season, and injuries have led to long-term runs for substandard hitters like Barney and Goins