"Felger and Mazz" has been No. 1 among men 25-54 in every three-month ratings period since spring 2012.
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First thought upon confirming Friday the weeks-long expectation that longtime 98.5 The Sports Hub evening host
Adam Jones is jumping to WEEI to host its afternoon-drive program: There’s a better chance of
Matt Patricia starting at slot receiver for the Patriots next season than there is of the new show — co-hosted by
Meghan Ottolini and also featuring
Christian Arcand — overtaking The Sports Hub’s powerhouse “Felger and Mazz” show in the Nielsen Audio ratings.
That’s not a knock on WEEI’s revamped trio (or Patricia’s three-cone drill scores, for that matter), though I do have skepticism about Jones’s approach that I’ll get to in a second. Since joining WEEI last May, Ottolini has proven a savvy hire. She had a knack for bringing out the humor in former co-hosts
Christian Fauria and
Lou Merloni before that show was shaken up last month, and has quickly connected with Arcand, who joined WEEI in November and has long been one of the most underrated talents in the market. There’s potential here.
But “Felger and Mazz” — The Sports Hub’s afternoon-drive program since the station’s inception in August 2009, hosted by
Michael Felger and
Tony Massarotti — is an unprecedented ratings monster in the history of Boston sports radio, at least in an age when there is more than one prominent sports station.
If it is at all susceptible to a challenge, it hasn’t shown up in the ratings, where it has been No. 1 among men 25-54 in every three-month ratings period since spring 2012. In the most recent ratings “book” this fall, “Felger and Mazz” earned a huge 21.1 share, finishing first. WEEI’s “Merloni, Fauria, and Mego” program was second, with a 10.0, WEEI’s strongest number in a long time but not enough to prevent a lineup reshuffling.
Mike Thomas, senior vice president and market manager in Boston for Audacy, WEEI’s parent company, has a unique place in recent Boston sports radio history. He put together the original lineup — including pairing Felger and Massarotti — for The Sports Hub in 2009 as program director for the then-CBS Radio-owned station. (After a hiatus in Chicago, Thomas joined Audacy in October 2021.) He also hired Jones there, in 2012, and noted this past week that this is their “third run” together. Thomas clearly sees something in Jones.
Confession: I don’t get what, and from this vantage point, it’s impossible to see Jones leading anything close to a genuine challenge of “Felger and Mazz’s” throne.
Jones, a Northeastern graduate, was an intern and update anchor on Felger’s ESPN 890 program from 2006-08. His approach of contrived negativity is so similar to Felger’s that I’ve occasionally referred to Jones as the intramural version.
But Jones’s approach — “It’s all going to go wrong with that team you like, and you shouldn’t feel good about anything” — lack’s Felger nuance. Felger mixes a trick play into the playbook once in a while, such as sometimes dismissing a bad Patriots loss as nothing to get too worked up about when listeners are expecting him to take a verbal blowtorch to the team. Jones trashes indiscriminately. It gets old, fast.