Some great points. I agree that an arena as anchor doesn't NEED to be added. However, I'm willing to bet that this ownership group has been studying the Battery (the mixed development which is anchored by the Braves also located in the northern burbs) very closely. The Braves moved for a number of reasons, but one of them was to be closer to their ticket base. They have this map that shows about 80-90% of their ticket sales come from the northern arc of Atlanta. Since the move, attendance has gone way up. Would that be the same for hockey? Not sure, but the Braves do provide a great case study.
It's interesting to consider. In some ways, it almost flips the script. To where the
development in a broader sense, is almost necessary to make the
Arena and
NHL Team work. Where they probably have done a metric ton of market research that tells them they need the Arena to be in that particular area for convenience to their
actual market, which may not be "downtown Atlanta" for instance. Might just be some wealthy suburbs. But just plunking an Arena down in the middle of nowhere as a "standalone" is almost always a complete disaster. So you
need to have some sort of development like this to sustain the whole thing.
Where you have the critical mass of population density to keep those restaurants and shops and things doors open on
non-gamedays. Where the whole thing doesn't just turn into a ghost town when the Tenant Team isn't playing. Which lets you have a much better "gameday experience" that people from the exurbs can head down to the game and do a little dining and shopping and whatever else to make an evening of it. Getting that "pseudo-Downtown" experience. Without having to
actually go to big scary downtown and find parking and get stuck in traffic and whatever else suburban Karens whine about.
But that's where it seems like the development can probably move forward...with the NHL Arena as an MOU that could end up pivoting to something else if it doesn't materialize. Though at this point, there's just so much smoke with Atlanta...it seems highly likely that it's just a matter of "when" not "if" they're gonna try it again. Hopefully more thoughtfully this time.