It didn't seem to matter for Stamkos, and scoring 60 in 2011-12 is arguably more impressive because league scoring seems to be up substantially from 10 years ago.
Context matters though, especially when it comes to Hart voters and the narrative.
1. Crosby missed 60 games that year and Malkin rocked it by leading that Pens team with 50 goals of his own and 109 points in 75 games to the 4th best record across the entire league. Again, with Crosby missing 60 games.
2. Right or wrong, we had also just seen Ovechkin pot 65 just four seasons prior. This season is the first time we’ve seen 60 goals in 10 seasons. Even though scoring is higher, it’s simply a bit more fresh to see someone do it now, even though it is “easier” in today’s environment.
3. The Lightning didn’t make the playoffs and finished 10th in the East, out by 8 points, and never a serious threat to make it.
4. While Stamkos was the second leading scorer, he still didn’t crack 100, a huge psychological number.
5. Malkin’s case was bulletproof. He was first on 144 out of 149 ballots. He checked every box. Never won before. Art Ross winner with a big cushion. Top team despite the commonly recognized best player missing 75% of the season. 50 goal scorer. 2nd in goals, 3rd in assists, 1st in PPG. For the people who love pace and projections, he could have flirted with 120 points when no one else cracked 100. He had it all.
Compare all that to this year and the context around it.
1. Matthews, as mentioned, is the first 60 goal scorer in a decade. He also cleared 100 points doing it.
2. The Leafs have the 5th most points in the league.
3. McDavid won the Hart last season and already has 2 to his name. I suspect voters know they’re likely to vote for him to win another or two regardless before he exits his 20s. Everyone knows he’s the best and sometimes they want to recognize other individuals. Even though McDavid’s campaign is insanely impressive, the toddlers we refer to as media journalists need a new shiny toy every couple of years. They are less likely to reward a 125 point Art Ross winning effort when someone just scored 51 goals over 50 games and got 60 in the process on a really good team.
Personally, McDavid deserves it to me and I have always viewed Stamkos’ 60 goal campaign just as favorably as Ovechkin’s 65 (thus greater than Matthews current in a higher scoring league but still awesome), but context and narrative points to why Matthews will win it this year compared to what happened in that 2011-2012 season.