I thought it was because like half of all concussions(or something crazy like that anyways maybe i'm remembering the exact number wrong) were coming from kick returns?
i'm sure they'd have also liked less touchbacks but that wasn't the main reason behind it
Yes, #1 was avoiding concussions. That was the main goal.
But they did the stupid ass landing zone thing and starting at the 30 instead of the 20 or 25 to try to throw a bone to those who didn’t want kicks out of the game.
But teams are still just kicking into the end zone for touchbacks.
They wouldn’t have dicked around with the landing zone if they didn’t want to keep returns happening