I think part of the issue is that they've put a lot of focus on building for the next big event in the foreground rather than a quality movie. Then again the MCU has grown in complexity that it's quite difficult to address everything within a 2-3 hour movie.
Definitely.
I think there's a little bit of recency bias too. I think people overrate how "planned" the MCU initially was. Yes, they were building to
The Avengers and eventually Thanos but it's clear in several of those phase 1 and 2 movies that they weren't exactly sure who the characters were and how to totally get where they wanted to go. They got there, but there's quite a few bumps along the way. I feel like folks forget that.
I feel like there was more freedom for the creative teams then (some for good, some for not), but now post
Endgame it feels very much locked into a formula or method. Very samey. Too concerned with platforming what and who is next and less concerned with telling a focused story. A lot of the old connective tissue was in credits scenes. Now they need to be part of the movies.
I feel like
Wakanda Forever is a really good example of this. Ryan Coogler clearly has a story he wanted to tell but it also had to set up Ironheart and keep Valentina present in the overall MCU. Too much. Unfocused.
But I also feel like folks forget that the MCU has made mediocre or even bad movies prior to phase 4. They ain't all bangers.
It's like when your team wins the Cup (I'm a Blue Jackets fan so I'm just assuming here), you forget those bad games and losses along the way. The MCU won the Cup so to speak, so folks forgive and forget the losses that came before.
We're into the next season now and I feel like there are issues with the system and the players ... they pulled it together before, but was that because of dumb luck or skill? (Probably a little of both). Can they do it again?