I saw that, they actually bath in that wine.
They totally nail the china nouveau riche. I've seen ******* mix lafite with sprite. True story.
I don't know about bathe, but it's just rumors to make the product seem even more magical - and the wineries didn't start that, the Chinese are perfectly able I do that themselves. When they say that drinking lafite will whiten your skin and make it softer, they push further the idea that I'm better than you because I can afford it. White skin = high class. It's further class demarcation. It's complete ********* of course, but that's china. If Some rich d-bag starts eating Doritos and say it made you taller, it's cost a million bucks a bag because everybody would want one.
Meh, it's a work in progress, getting 'face' is important than anything. At the bar I work at, I've had a guy order a bottle of the most expensive single malt at the place, I pull out a Macallan 18 years, 3,000Â¥ (about 200$ back home). He had a sip, grinned and order a couple of cans of coke and proceeded to drink that amazing whiskey drowned in ****ing cola all night.
I'm perfectly happy drinking a few bottle of 15 dollars white Chilean. But I'm a foreigner, I can't have 'face', so I have that working for me