Whatever his intent was, the coaching staff in Toronto need to put a picture of it up in the changing room just as they walk out onto the ice. You make it what you want it and use it.
I remember a play-off semi final where my team (Nottingham Forest) were 1-1 heading into the second leg at Sheff Utd. Our website produced ticket costs/purchases for a potential final at Wembley.
We were 2-0 up at half time in the second leg, 3-1 on aggregate. During the half-time team talk, Neil Warnock the Sheff Utd manager showed his team we had been advertising final tickets and that we were arrogant enough to believe we were already there.
Sheff Utd came out, won the game 4-2 and made it to the final. Coincidently, Sheff Utd had also pre-emptively advertised the same on their website re: tickets, simply because the final was only a week later, so everything had to be prepared for tickets to be on sale the following day. He obviously didn't mention that to his team, he showed them what he wanted to, knowing it would get the best out of them.
Regardless of what people say, The Leafs should take that four-fingered salute as Montreal believing the series was theirs and that is motivation to go out there and put them firmly in their place.