Raccoon Jesus
We were right there
The NYT has been pretty successful in transitioning from print subscriptions into the digital age with its main business. I think the changes at The Athletic point to the stark truth which is that they haven't been cash flow positive prior to acquisition. The ads suck and the reduced hockey coverage sucks and both may make me cancel. However, I also recognize startups can't continue ad infinitum losing money. It's the same reason why things like MoviePass failed or why Peloton will either have to sharply raise its prices or crash and burn.
I agree.
I think their model for getting started was a bit of a gamble if bold--steeply discounted subscriptions, recruiting (maybe over-recruiting) high end talent and familiar names.
So now from a fan perspective even if it's just restructuring to stay alive/make profits it feels pretty bait-and-switchy to watch them implement ads and cut talent.