KHL teams logos, jerseys and brands

[Urbanskog]

Iugh, all of those logos are awful..

Hey, at least better than the current one.

 

[Urbanskog]

I like the first one the best, and imo an Amur tiger would be better than a bear considering the name of the team.

 

[ozo]

The first has an oldschool feel to it. Would take that one in heartbeat. Good to see you back ult, missed your insightful posts.

 

[Sucro]

I hope for the second one just for the sake of colour scheme.

LOL at the 3d one looks like a mixture of minnesota wild and canucks logo

Yep, #6 is kinda Timberwolves and #7 is inspired by Atlant I assume.

 

[GX]

SKA Leningrad retro-jerseys

I hope they won't be too stupid to play Riga in this particular jersey.

 

[Exarz]

Hey, at least better than the current one.

True! I voted for #6 since it's the best logo of the ugly ones

 

[Jokeri]

I voted number 2, they should change their name to Tigers or what ever that is in russian...

 

[punchonico99]

ATM, number 2 is at 27,6% and number 6 is at 27.9%.

I voted for number 6, looks more professional or something...

 

[obskyr]

They better pick the Amur tiger and go full Cincinnati Bengals next year. Would be amazing.

Bears are way too commonplace. The Hunger Games bear is hilarious tho.

 

[malkinfan]

4 & 6 not too bad.

 

[Sucro]

I don't know why so many people choose #6, it does not look authentic at all, it's too busy with details and the lettering seems unnecessary. #2 is the only logo I can see fitting on a hockey jersey, others might be good logos in general, but not for usage in sports. If you place #6 at jersey, it would either be too large or no one would see the details...
It's been a general tendency towards simplifying the logos in marketing, #6 is clearly an example how sports logo should not look like.

 

[obskyr]

I don't know why so many people choose #6, it does not look authentic at all, it's too busy with details and the lettering seems unnecessary. #2 is the only logo I can see fitting on a hockey jersey, others might be good logos in general, but not for usage in sports. If you place #6 at jersey, it would either be too large or no one would see the details...
It's been a general tendency towards simplifying the logos in marketing, #6 is clearly an example how sports logo should not look like.

I agree on #2. They should've handed this rebranding to Antipin from the start without wasting time on another contest.

 

[Rekin]

I voted number 2, they should change their name to Tigers or what ever that is in russian...

A Florida Panthers kind of name (Amur Tigers) would be pretty cool, but I think that wouldn't work as good in Russian?

 

[Sucro]

A Florida Panthers kind of name (Amur Tigers) would be pretty cool, but I think that wouldn't work as good in Russian?

Their MHL team is called Amur Tigers already, I think there is no point to change a name really.
Generally, plural nicknamish name is considered too American, it's fine to call an MHL team that way, but the main team should have a classic name, but we'll see whether Sochi will keep it in plural or not.
Another thing is that the KHL continues to be a league of bears and cats...

 

[quartus]

Another thing is that the KHL continues to be a league of bears and cats...

Good thing there's finally a Joker in there...

 

[Rekin]

Don't forget the Slovan eagle, the illegitimate son of a Pittsburgh Penguin...

 

[malkinfan]

I don't know why so many people choose #6, it does not look authentic at all, it's too busy with details and the lettering seems unnecessary. #2 is the only logo I can see fitting on a hockey jersey, others might be good logos in general, but not for usage in sports. If you place #6 at jersey, it would either be too large or no one would see the details...
It's been a general tendency towards simplifying the logos in marketing, #6 is clearly an example how sports logo should not look like.

2 is awful, 6 is the cleanest looking one, hence why it leads in the polls.

 

[obskyr]

2 is awful, 6 is the cleanest looking one, hence why it leads in the polls.

How is it awful? It's a well drawn tiger head.

6 is kinda overstuffed and dark, it won't look good on jerseys, and also has lettering on the main logo, so it won't look good on TV graphics either. It also has a bear holding a hockey stick, which is a bit too minor league-ish.

 

[Hzzz]

Voted number 7. It's awesome

 

[Peter25]

I hope they won't be too stupid to play Riga in this particular jersey.

What's the problem with that old Leningrad jersey?

 

[GX]

What's the problem with that old Leningrad jersey?

Using city's Soviet name (and, well, it was no ordinary name ) and St.George ribbon on the jersey wouldn't have the best reaction in Riga.

When did SKA use it? And I doubt it had the ribbon on it originally?

 

[Rekin]

Using city's Soviet name (and, well, it was no ordinary name ) and St.George ribbon on the jersey wouldn't have the best reaction in Riga.

You could have made that swastika jersey to celebrate your cultural heritage too.

 

[BalticWarrior]

You could have made that swastika jersey to celebrate your cultural heritage too.

What swastika jersey? If you dont understand what you are talking about please refrain from speaking.

 

[alce*]

I hope they won't be too stupid to play Riga in this particular jersey.

If Riga won't like to see this particular jersey, they always can get the **** out of KHL.

 

[Rekin]

What swastika jersey? If you dont understand what you are talking about please refrain from speaking.