Beef Invictus
Revolutionary Positivity
It's one of the more tone deaf marketing campaigns I've seen in a long time. Most fans are going to be like WTF?! Just a horrifically bad idea. You'd have to be in your very late 50's to 60's and on up to remember the last Flyers championship, and the game isn't even remotely the same. Most people I talk to are sick to death of the bullies bullshit. So let's just heap more of it on and insult the intelligence of your fanbase. So incredibly stupid.
Everyone in my family, including everyone in that age range, is thoroughly done with the Flyers and sick of their obsession with a long-dead past. I'm the only one actively following them anymore, which is nuts because some of them were even deeper than I am. I'm tasked with letting them know when it's worth following again.